2018上半年广告平台综合表现报告

1  AppsFlyer  2018 8000 145 250    “” Introduction122018 1 6 250 50,000 8200 2,000 145250Methodology2 1) 2) AppsFlyer    – *  ROI 100 eCPI  ROI   20182017350    – 3 1 30 8 12 2 30 8 12 3 4 12 5 4 DeviceID ROI ARPU KPI)5   63Power RankingUniversal/Gaming: All Categories12345678910111213141516171819207Power RankingUniversal/Gaming: Casual1234567891011121314151617188Power RankingUniversal/Gaming: Midcore & Strategy1234567891011121314151617189Power RankingUniversal/Gaming: Casino & Gambling123456789101112131410Power RankingUniversal/Non-Gaming: All Categories123456789101112131415161718192011Power RankingUniversal/Non-Gaming: Life & Culture123456789101112131412Power RankingUniversal/Non-Gaming: Utility123456789101112131413Power RankingUniversal/Non-Gaming: Shopping123456789101114Power RankingNorth America/Gaming: Casual1234567891011121314151615Power RankingNorth America/Gaming: Midcore & Strategy12345678910111213141516171816Power RankingNorth America/Gaming: Casino & Gambling123456789101112131415161717Power RankingNorth America/Non-Gaming: Life & Culture123456789101112131415161718192018Power RankingNorth America/Non-Gaming: Utility12345678910111213141519Power RankingNorth America/Non-Gaming: Shopping123456789101112131420Power RankingWestern Europe/Gaming: Casual123456789101112131421Power RankingWestern Europe/Gaming: Midcore & Strategy1234567891011121314151622Power RankingWestern Europe/Gaming: Casino & Gambling12345678910111223Power RankingWestern Europe/Non-Gaming: Life & Culture12345678924Power RankingWestern Europe/Non-Gaming: Utility12345678925Power RankingWestern Europe/Non-Gaming: Shopping123456726Power RankingEastern Europe/Gaming: Casual12345678910111227Power RankingEastern Europe/Gaming: Midcore & Strategy1234567891011121314151628Power RankingEastern Europe/Gaming: Casino & Gambling123456789101129Power RankingEastern Europe/Non-Gaming: Life & Culture1234567891030Power RankingEastern Europe/Non-Gaming: Utility1234567831Power RankingLatin America/Gaming: Casual1234567832Power RankingLatin America/Gaming: Midcore & Strategy123456789101112131415161733Power RankingLatin America/Gaming: Casino & Gambling12345678934Power RankingLatin America/Non-Gaming: Life & Culture12345678935Power RankingLatin America/Non-Gaming: Utility1234567836Power RankingSoutheast Asia/Gaming: Casual1234567837Power RankingSoutheast Asia/Gaming: Midcore & Strategy123456789101112131415161738Power RankingSoutheast Asia/Gaming: Casino & Gambling12345678939Power RankingSoutheast Asia/Non-Gaming: Life & Culture123456789101112131440Power RankingSoutheast Asia/Non-Gaming: Utility1234567891011121341Power RankingSoutheast Asia/Non-Gaming: Shopping12345642Power RankingJapan & Korea/Gaming: Casual123456789101143Power RankingJapan & Korea/Gaming: Midcore & Strategy1234567891011121314151644Power RankingJapan & Korea/Non-Gaming: Life & Culture12345678910111245Power RankingJapan & Korea/Non-Gaming: Utility12345678946Power RankingIndian Subconti