旅行回归：Z世代、千禧一代和X世代期待什么（英）

Return to Travel: What do Gen Z, Millennials and Gen X Expect?A travel industry report by Publicis Sapient. 2 2Since the onset of COVID-19, the travel and hospitality industry has been forced to adapt to rapidly changing safety guidelines and consumer behaviors.While we know that people are finally returning to travel in 2022, we also know that this return looks quite different across countries and age groups, just like the varying effects of COVID-19 struck diverse demographics in different ways.This leads to our question: What does the future of travel and hospitality look like in 2022 for three different generations?Our survey showed that visions for the ideal trip look different across age groups and time zones, highlighting a crucial need for personalized offerings from travel brands.Respondents’ budgets are strained, their stress levels are heightened, and in many cases, free time is limited, putting pressure on trips to live up to travelers’ high expectations.While travel and hospitality companies have been working overtime to meet heightened consumer desires, our survey results proved that most travelers still have frustrations and reservations with the planning and booking processes.Industry leaders can use the findings in this report to understand the most important trends across generations for the return to travel—and how to meet these changing needs this year.What does the future of travel and hospitality look like in 2022 for three different generations?T H E F U T U R E O F T R A V E L I S N O WK E Y F I N D I N G STravel priorities: Among Gen Z respondents, a “once-in-a-lifetime experience” is the top priority. For Millennials, it’s safe and secure trips, and Gen X is disproportionately looking for value for the money.Sustainability in travel: Millennials are slightly more likely than Gen Z and Gen X to say that sustainability plays a vital role in where they travel, with 2/3 saying they agree with the statement, versus 64% of Gen Z and 54% of Gen X.Digital versus concierge: Gen Z was more likely than other generations to prefer the help of a human being—such as a concierge, customer service or a travel agent—when researching certain travel experiences.Top travel concerns: The top concern for respondents planning a trip is cost. Other concerns included safety, restrictions on travel, health concerns related to the pandemic, booking flexibility, and sustainability.VR/AR travel planning: More than half of respondents are somewhat or very interested in VR/AR experiences to experience a destination before going, with Millennials being the most interested compared to Gen X and Gen Z. 4ON AVERAGE, WHERE DOES EACH GENERATION DIFFER?How long is your trip? Gen Z: Shorter trip length Millennials: In the middle Gen X: Longer trip lengthHOW FAR ARE YOU TRAVELING? How long is your trip? Gen Z: Least likely to travel domestic Millennials: In the middle Gen X: More likely to travel domestic 4 4B Y T H E N U M B E R SLength of next vac