Socialbakers-社交媒体报告：COVID-19的影响（英文）

State of Social Media Report:The Impact of COVID-19The Impact of COVID-19 Report1About the ReportRevealing crucial insights into the changes and developments of behavior for both brands and users, Socialbakers’ State of Social Media Report: The Impact of COVID-19 shows how the marketing landscape has changed due to the worldwide pandemic.The report details key data behind both organic and paid performance, including the evolution of engagement and changes in ad spend and cost per click in global regions as well as industries. Socialbakers data also highlights fan and audience behavior and brand communication about coronavirus during these critical times.The goal is to help marketers weather this current crisis and come out strong on the other side. is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media dataset in the industry, Socialbakers' unified marketing platform helps brands large and small ensure their investment in social media is delivering measurable business outcomes.SocialbakersThe Impact of COVID-19 Report2Faced with more time at home, users are looking to the digital world to keep them feeling connected, updated, and entertained. This presents a great opportunity for savvy marketers. Additionally the lower ads costs we are seeing across many COVID-affected regions presents an opportunity for brands that have the budget to share their message with a wider audience. The report also provides unique insights into East Asia, where the market is already showing signs of rebounding from the impact of the pandemic, as business resumes in the region.All in all, this report shows that brand marketers looking to engage their audience can do so by taking advantage of cheaper ads, with smart organic strategies, or a winning combination of both.Yuval Ben-Itzhak, CEO, Socialbakers A Word From Our CEOThere’s no denying the impact of the COVID-19 pandemic on our lives, our behaviors, and our routines. Businesses are also feeling the impact as they realize that their digital transformation is being accelerated, even beyond the COVID-19 crisis.Our latest social media data report reflects key insights from this unique time in our history. Because of uncertainty about the economic environment and the increase in users’ engagement with digital content, brands are increasing their use of organic content and decreasing their ad spend. Brands should be future-proofing their business by embracing digital transformation. If this time is showing us anything, it’s that digital channels are where customer engagement is happening and businesses that neglect them do so at their peril.In difficult times it’s more important than ever for brands to invest in understanding their customers, their buying journey, and the kind of content that will resonate with them at each step of the purchasing process. We are seeing that now more than ever customers want to hear from the brands they follow, so cutt