2025年小企业人工智能应用报告（英）

AI and SmallBusiness Adoption2025In This Report030405060708091011Survey OverviewSmall Business AI AdoptionCurrent AI UsersCurrent Use of AIAI’s Impact on Hiring ViewsAI and CustomersAI and the EconomyAreas Where SMBs See AI as Helpful1314151617181920Types of AI SMBs Are UsingBenefits of AITime Saved and How it Was UsedMoney Saved and How it Was UsedBusiness Areas Where SMBs are Using AI and Perceived Importance to Their SuccessHow Often SMBs Use AIBusiness Areas Where SMBs Use and Plan to Use AITiming of Adoption for Non-UsersSurvey Methodology3 | AI and Small Business Adoption 2025Survey OverviewThryv’s second annual AI and Small Business Adoption Survey finds a 40% surge in AI usage from 2024 to 2025. This marks a notable shift in how small businesses are leveraging technology to reach new customers and meet their rising expectations for speed and personalization.Many also see AI as offering a strategic advantage in uncertain times, particularly among white collar and service businesses, where over 70% see AI as a clear strategic edge.While not generally regarded as early technology adopters, this embrace of AI demonstrates that small businesses see its clear and present value not just as a time saver but as a business enabler.Small Business AI Adoption4 | AI and Small Business Adoption 2025Don’t knowDo not use AI nowUse AI nowDon’t knowDo not use AI nowUse AI now202420255%41%55%7%54%39%Question Asked: Are you currently using artificial intelligence (AI) in your business, including software you have been using that now uses AI?increase41%Usage of AI jumped from 39% in 2024 to 55% in 20255 | AI and Small Business Adoption 2025Current AI Users - By Number of EmployeesGrowth in AI usage has come primarily from firms with 10 to 100 employees.68%10-100 Employees53%5-9 Employees37%1-4 EmployeesQuestion Asked: Are you currently using artificial intelligence (AI) in your business, including software you have been using that now uses AI?Professional services and restaurants/retail establishments are more likely to be using AI.Question Asked: Are you currently using artificial intelligence (AI) in your business, including software you have been using that now uses AI?Current Use of AI – By Industry71%Professional Services61%Restaurant/Retail48%Construction6 | AI and Small Business Adoption 2025Current Use of AI – By Age of RespondentHighest percentage increase in usage was among those aged 50 to 59.11%34%54%202450-59202511%30%43%202460+202511%43%67%202421-492025increaseincrease58%increase43%Question Asked: Are you currently using artificial intelligence (AI) in your business, including software you have been using that now uses AI?55%7 | AI and Small Business Adoption 2025AI’s Impact on Hiring ViewsOpinions on hiring remain largely unchanged YoY, with respondents evenly divided on using AI vs. hiring a new employee.I would prefer the least expensive optionI would prefer to hire a new employeeI would prefer to purchase AI software34%30%36%202438%24%38%202