新加坡设计价值的衡量（英）

Insert Header1Measuring the Value of Design in SingaporeMeasuring the Value of Design in Singapore32ContentsContentsExecutive SummaryIntroduction 1 Methodology2 Defining Design’s Value: Design Impact Framework 3 Measuring Design’s Value: The Design Use Value Survey4 Design’s Value in Action: Singapore Case Studies 5 Applying the Design Impact FrameworkConclusion and Next StepsCreditsNotesAppendix A: Glossary of Key Terms Appendix B: Suggested Indicators for Measurement469143440547072 757681Commissioned by DesignSingapore Council, prepared by Desire Lines and Oxford Economics designsingapore.org2025Measuring the Value of Design in Singapore54Executive SummaryExecutive Summary The ChallengeThe core problem this study addresses is the articulation of design’s value across the many sectors and communities it benefits. Understanding of design’s value is fragmented, communication is inconsistent, and evidence is sparse or anecdotal. This leads to missed opportunities for design-led innovation, difficulty for practitioners to justify investments in design, and the lack of compelling evidence for policymakers and clients to base decisions on.Part of the challenge is that design is used in diverse ways — from product and service development, to marketing, systems change, and environmental planning — by actors who don’t always speak the same language or see themselves as part of a common design ecosystem. Key Findings The Value of Design for OrganisationsThrough our Design Use Value Survey of 270 Singapore-based organisations, we found strong evidence of design’s value:Universal positive impact: Over 90% of organisations using design reported positive outcomes, with more than 75% citing high impact on profitability through revenue growth, cost efficiencies, or both.Design maturity drives results: Organisations adopting a greater breadth of design achieved stronger outcomes—with 52% of those who adopted more than eight disciplines reporting very high impact compared to just 20% of organisations adopting fewer design disciplines. [FOR EXAMPLES OF DESIGN DISCIPLINES SEE P. 19] Maturity is also measured by the ways in which organisations use design from form making to process making, or more strategically. In this dimension, 48% of design-mature organisations reported strong profitability impacts, compared to 13% of their less design-mature peers.Leadership amplifies returns: Senior-level (C-suite) buy-in dramatically improves results—41% of organisations that have design champions in leadership positions reported very high performance impacts compared to only 17% of those that don’t.Impact extends beyond profit: Design delivers broad societal benefits, with 85% of users reporting high environmental impact and about 75% noting strong social outcomes, confirming design as a lever for positive systems change.Strategic application varies by context: Organisations use design across marketing and advocacy, stakeholder experience, process efficiency, and produc