埃森哲-2025年生成式AI时代企业模式重塑指南报告

Reinventing enterprise models in the age of generative AIAI is the new digital—and its impact will depend largely on the pace at which we adapt ourselves and our organizations. Generative AI (gen AI) is more than just a new technology; it represents a fundamentally different way of working. As work evolves, gen AI raises bigger questions about organizational structure and workflows. This transformation mirrors the industrial era, when we learned to effectively harness machines, production lines and factories. The AI revolution challenges us to rethink how we use technology, data and AI to redefine how we live and work. While the parallels lie in discovering new ways to integrate technology and design organizations, the key difference is the unmatched speed and intensity of change that we’re seeing today. Across industries and regions, gen AI is helping organizations become more intelligent, reshaping jobs and transforming how we develop skills and talent. Yet critical—and often underexplored—questions remain: How do we adapt our current organization and workflows to fully capture value? Will we need fundamentally new approaches to organizational design? How can we better prepare our people to work in new ways, at scale? When compiling this study, we drew on our extensive, firsthand experience delivering AI-powered reinvention: from reinventing Accenture's own internal corporate functions and from our experience helping clients deploy gen AI to unlock new sources of value, innovation and growth. We also consulted a range of luminaries and academics for their insight on what future enterprises will look like in the age of gen AI. The result is a four-lens framework that can help leaders think through the practicalities of creating a future-ready enterprise: amplified intelligence, dynamic skills, fluid boundaries and adaptable structures. The world around us is not static, nor is technology. The ability to adapt talent and organizations and to deliver continuous change will be a real source of value creation in the future. Is your organization reinvention ready?2Reinvention ready – Reinventing enterprise models in the age of generative AIIntroduction Amplified intelligenceDynamic skillsFluid boundariesAdaptable structuresOpportunities for action0407121823273Reinvention ready – Reinventing enterprise models in the age of generative AIReinvention ready – Reinventing enterprise models in the age of generative AIReinvention ready – Reinventing enterprise models in the age of generative AIIn the two years following the launch of OpenAI’s ChatGPT platform in December 2022, gen AI has rapidly captured our imagination and hit the top of the executive agenda. Across industries and regions, organizations are investing in gen AI experimentation and use cases, with some already realizing impressive, tangible value. Accenture research found that 97% of executives believe this technology will fundamentally transform their companies and industries1 and the v