2025年专业服务新业务调查（英）

www.rswus.comTABLE OF CONTENTSAbout UsFirms Are Pursuing More Opportunities—But Smaller Budgets0311031404170619082123About Our ReportHalf of Firms Are Feeling the Pain—Are You Ready If It’s Your Turn?Why Most Firms Are Struggling to Find New Business in 2025It’s Typically Taking 6 Months to Close—Here’s How to Stay Top of MindWhy Breaking Through Is Harder Than EverWhen Referrals Slow Down, Will Your Pipeline Stall?New Business Satisfaction Hits a Five-Year LowHiring for New Business Is Risky—Unless You Do ThisOverall Conclusion2ABOUT USABOUT OUR REPORTThis report is brought to you by RSW/US, we’re a leading outsourced business development and lead generation firm dedicated exclusively to serving profes-sional service firms of all sizes and specialties.Since our founding in 2005, we’ve partnered with firms across the globe, acting as their go-to outsourced sales and marketing team.Learn more about our RSW/US outsourced business development programs at www.rswus.com.The 2025 RSW/US Professional Services New Business Survey Report was con-ducted with senior-level executives across a range of professional services firms during the months of April and May 2025.Types of firms included marketing service agencies, law firms, accounting firms, IT firms, software development firms, and engineering firms.This year has been a challenging one for professional services firms and this sur-vey is intended to help you improve the manner in which you pursue new busi-ness.We hope the findings and takeaways from this study provide valuable guidance as you gear up your marketing and sales planning for the second half of 2025. The sample came from our database of over 20,000 professional service firms in the U.S. and Canada. 95% of the firms responding to this survey had fewer than 50 employees.If you’d like to reproduce any of our findings in any format, please reach out to Lee McKnight or Mark Sneider at (513-559-3111/3101) or via email at lee@rswus.com or mark@rswus.com.3Why Many Firms Are Struggling to Find New Business in 2025Nothing in Life is Easy…Including Finding New Businessls obtaining new business this year harder or easier than it was last year?In our survey this year, only 13% of respondents said obtaining new business was “easier” or a” lot easier” than last year. The majority (51%) of respondents said find-ing new business was “harder” or “a lot harder” than 2024.While in recent months we at RSW/US are seeing an improvement in the new business landscape with more of our clients winning business and more profes-sional service firms entertaining the idea of engaging with our outsourced pro-grams, the landscape remains a challenging one.Findings Recap4Without the right set of tools and right structure and right messaging/position-ing, a professional services firm is going to have a tough go at generating new business.We have found that since our founding in 2005, we have had to continually invest in new technologies, new intel gathering tools, and imple