在时装行业扩展新一代材料（英）

SCALING NEXT-GEN MATERIALS IN FASHIONAN EXECUTIVE GUIDEFEBRUARY20253AboutSCALING NEXT-GEN MATERIALS IN FASHION: AN EXECUTIVE GUIDEABOUTFashion for Good is the pioneer of collaborative innovation in the fashion industry. Its Innovation Platform connects brands, manufacturers, innovators, and funders to jointly transform the industry and to bring new ideas and technologies from niche to norm. Fashion for Good’s programs are supported by founding partner Laudes Foundation, co-founder William McDonough and corporate partners, adidas, Arvind Limited, BESTSELLER, Birla Cellulose, C&A, CHANEL, Inditex, Kering, Levi Strauss & Co., Norrøna, ON, Otto Group, Paradise Textiles, Patagonia, PDS Limited, PVH Corp., Reformation, Shahi Exports, Target, Teijin Frontier, and Zalando.Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.5Table Of ContentsSCALING NEXT-GEN MATERIALS IN FASHION: AN EXECUTIVE GUIDETABLE OF CONTENTSIntroduction 6Chapter 1: Scaling Next-Gen Materials 8Chapter 2: Seizing the Next-Gen Advantage 15Chapter 3: What Brands Can Do Individually 19Chapter 4: What Brands Can Do Collectively 24Chapter 5: Conclusion 28About the Authors 29Appendix: Glossary 306IntroductionSCALING NEXT-GEN MATERIALS IN FASHION: AN EXECUTIVE GUIDEINTRODUCTIONMaterials lie at the heart of the fashion industry. They form the foundation of every garment, shaping the design, feel, and functionality of the product. They also define the brand’s narrative and its appeal to consumers. Beyond aesthetics, materials are pivotal to the fashion industry’s environmental footprint: They account for 92% of the industry’s total emissions through their extraction, processing, and production.1 When it comes to the cost structure of garments, materials represent around 30% of cost of goods sold (COGS)—ranging from 15–25% in luxury to up to 60% in the mass market.2The global landscape is shifting rapidly, with climate change intensifying resource scarcity, geopolitical dynamics disrupting supply chains, and evolving business models demanding greater sustainability, waste valorization, and transparency. Many brands, however, remain