2024年Q3-2025年Q1美国药品渠道格局（英）

Circana, LLC | For public use1Copyright 2025 Circana, LLC (“Circana”). All rights reserved. Circana, the Circana logo, and the names of Circana products and services are trademarks of Circana. All other trademarks are the property of their respective owners.U.S. Drug Channel Landscape May 2025Q3 2024 – Q1 2025Circana, LLC | For public use2Executive SummaryIn this report, we follow up on trends identified in previous drug channel analyses and examine how these trends compare to the broader multioutlet and convenience channel landscape.In Q1 2025, drug channel salescontinue to lag the multioutlet market as consumers continue to shop other channels to save time and money.Consumers continue to seek wellness options that are more convenient and cost-efficient. The drug channel has an opportunity to drive more quick trips and dollars from the convenience channel and expand pharmacy operations.Drug channel dollar sales declined 5.5% in Q1 2025.The number of buyers purchasing in the drug channel declined less in Q1 2025 vs. Q4 2024 but is still declining as consumers continued to shop more at other channels.Average price inflation has increased in the health and beauty departments, which account for 66% of total dollar sales in the drug channel. The frequency of promotions remained high through 2024 and into 2025. Lift saw gains toward the end of 2024 and into 2025.In the drug channel, private label sales declined vs. YA across most departments, whereas in MULO+ w/ Convenience, private label has grown across all departments. Beauty department at drug declined 6% vs. YA, with the highest sales in skincare and cosmetics. Quick trips and special purpose trips are the primary trip types in drug. Consumers are shopping less in the drug channel, but the drug channel is important to consumers. Store closures continue, but consumers are loyal to their drug store and pharmacy. With about 40% of consumers enrolled in drug store loyalty programs, there’s an opportunity to further engage. Drug stores should also work to increase loyalty program enrollment. Consumers are becoming more conservative about spending with concern around inflation and the potential impact of tariffs on prices. While promo depth and breadth have remained relatively consistent, there’s been an uptick in sales lift based on promotions. Retailers can make promos meaningful without dramatically eroding margins. Retail pharmacy has an opportunity to expand into a more health care-oriented space to potentially bring in more consumers. Consumers appreciate the convenience of receiving vaccines at their local pharmacy, providing an opening for more services. There’s an opportunity to increase private label growth as consumers turn to store brands for lower prices. Products should reflect the pro-health nature of pharmacies. KEY TRENDSOPPORTUNITIES2Circana, LLC | For public useCircana, LLC | For public use33Circana, LLC | For public useSECTION 01Drug Channel Trends3Circana, LLC | For public useC