2025年AI应用报告（英）

Unlock the latest trends and insights into AI mobile apps and digital advertising from Q2State of AI Apps Report 2025Executive Summary | Key Takeaways- All Rights Reserved0203From Niche to Mainstream: AI's Expanding Role in Daily LifeAI's Cross-Vertical Impact: Innovate or Be Left BehindWith a rapidly growing user base, AI's utility has broadened significantly. Consumers are increasingly leveraging AI Assistants across a spectrum of needs, from enhancing productivity to providing entertainment, solidifying its mainstream status.The spread of AI to every app category creates unparalleled opportunities for creative improvement. Developers face a clear choice: innovate through AI to elevate the user experience, or risk falling behind competitors.01The Generative AI Boom: Tech Giants Drive Rapid GrowthDownloads and in-app purchase revenue for Generative AI apps saw accelerating growth in H1 2025, fueled by intense competition among tech giants for new users.04Strategic User Acquisition: Aligning AI Features with Audience NeedsLeading Generative AI apps are refining their User Acquisition (UA) strategies by precisely aligning newly developed features and expanded use cases with the specific needs and preferences of their target audiences, ensuring effective engagement and growth.2Note: Top publishers by app store revenue | Source: Sensor TowerSensor Tower | Our CustomersTop publishers trust Sensor Tower insights to grow their business- All Rights Reserved3Next level insights.data.ai is now partof Sensor Tower- All Rights Reserved4Question: Why should app developers and brands keep track of AI in the mobile space?Ask AI!Since this report covers some of the most advanced AI Assistants in the world, we decided to ask several chatbots for a brief summary of why readers need to keep track of the latest trends of AI in the mobile space:- All Rights ReservedChatGPTGoogle GeminiMicroso CopilotMeta AIGrok• AI is reshaping user expectations, with personalized and predictive experiences becoming the norm.• App store algorithms and ad platforms increasingly rely on AI, impacting discoverability and marketing.• Generative AI tools are enabling faster content creation, customer support, and onboarding within apps.• AI-powered competitors can disrupt markets quickly with leaner teams and smarter features.• Data privacy regulations and AI usage are evolving together, requiring compliance strategies.• User engagement and retention tools now oen rely on AI for targeting and behavioral insights.• Staying ahead of AI trends helps brands maintain relevance and differentiation in a crowded app ecosystem.5© Sensor Tower Inc. - All Rights Reserved- All Rights ReservedAI on Mobile Market Overview Audience Insights AI Across Verticals App Store OptimizationAI Digital Advertising Market Overview Advertising Strategies81634 42 5363Table of Contents6About this Data:Mobile App MethodologySensor Tower’s Insights team compiled the download and in-