2025营销人员和人工智能报告：探索新深度

2025 REPORT2025 REPORTMarketers and AI: Marketers and AI: Navigating New DepthsNavigating New DepthsFully committed to GenAI, marketers are diving deeper. Fully committed to GenAI, marketers are diving deeper. How can they achieve success with agentic AI? How can they achieve success with agentic AI? And are they ready as quantum appears on the horizon?And are they ready as quantum appears on the horizon?FOREWORD: Marketers dive deeper into agentic AI Marketers are ahead of the curve when it comes to GenAI, which is the new status quo for marketing departments worldwide. Many have the tools and experience to leave GenAI’s safe, shallow waters and dive deeper into the uncharted territory of agentic AI.The research shows that marketing departments across the board have made huge progress with GenAI in just 12 months. While some are rapidly progressing with agentic AI use, others are still in assessment mode. Based on our research, marketers were classified into three categories: Adopters, Planners and Observers. Adopters are already using agentic AI today, Planners intend to within the next year and Observers intend to within the next two years. There’s a wide adoption gap between the Adopters and Observers, and our research data reveals a clear truth: Your AI maturity today determines what’s possible for you tomorrow. It also finds that as marketers adopt agentic AI, quantum computing moves within reach. This report is based on a new survey of 300 organizations worldwide, ranging from SMBs (small and midsize businesses) to enterprises with 10,000+ employees. The respondents are marketers who are decision makers at organizations across a range of industry sectors. The research reveals the behaviors and strategies that Adopters are using to deploy agentic AI. It also explores the numerous benefits and barriers to success along the way. AI GlossaryGenerative AI (GenAI) systems learn patterns in existing data to produce new content, such as text, images or code. Agentic AI systems operate autonomously to make decisions without human input. They interact with operational workflows and execute more complex tasks. Quantum computing uses the principles of quantum mechanics to process information using qbits, which can represent multiple states simultaneously. It can solve complex problems much faster than classical computing.This report is designed to guide you on your journey from mastering GenAI to testing the waters of agentic AI and considering whether quantum computing is in your future. We present an up-to-date account of how marketing departments are using GenAI and agentic AI, and are beginning to consider the possibilities of quantum computing. We will examine:The extraordinary rise of GenAI, and its associated benefits for ROI.Why the marketers with the most GenAI experience are ahead of the pack.The revolutionary possibilities of agentic AI, and its impact on ROI and operational efficiency.The key challenges marketers face when moving to age