AI和代理机构的未来（英）

AI and the Agency of the Future:Rethinking Roles, Redefining Revenue, and Reshaping Business ModelsAI and the Agency of the Future:Rethinking Roles, Redefining Reenue, nd Reshing Business Modelswith03Overview04Top Insights05Chapter 1: AI Is Now a Business Imperative09Chapter 2: AI Fuels Growth & Expands Relationships14Chapter 3: Technical Issues Are Slowing Implementation18Chapter 4: AI Is Reshaping the Agency Business Model23Chapter 5: AI Agents & Autonomous AI Are the Future29Conclusion30Methodology & Demographics33About UserEvidenceContents34About NinjaCatIn 2025, AI is mission-critical for marketing and advertising agencies. No longer optional, AI is now a fundamental driver of efficiency, scalability, and competitive advantage.Widespread AI adoption is powering operational efficiency and innovative business models. Leading agencies are using AI assistants and agents to transform productivity and automate routine tasks, allowing them to focus resources on strategic and creative work.Agencies that proactively implement AI are discovering new revenue streams and improving profit margins. But while AI is changing agency operations, it’s primarily supplementing human capabilities—not replacing them.As Forrester predicts, “In 2025, B2B organizations will finally harness the AI advantage. Successful companies will tackle infrastructure challenges and realign resources while also resisting the urge to lay off headcount to satisfy the pressure for financial returns.”Now is the time to shift from exploration to implementation. Agencies that effectively position AI offerings, integrate advanced AI capabilities, and improve profit margins maintain a true advantage over the competition and capture the ability to scale.2025 is the year AI agents move from experimental to essential. The agencies that figure out how to embed AI into their workflows—not just for insights, but for execution—are the ones that will win.”3Executive SummaryPAUL DERAVALCEO, NINJACATAI is now business-critical for agency operations.Early adopters are ahead of the curve, with 92% reporting that AI is increasing agency productivity. Many actively use AI to fuel agency growth, with 96% stating this technology is key to scaling businessThe implementation process needs work.Agencies are prepared for advanced AI implementation, yet many face challenges with the process. Over half (57%) report technical integration issues. This highlights the need for unified solutions that streamline data management and deployment.AI-powered data and insights are a top priority.Despite some implementation challenges, 89% of agencies intend to increase investments in AI over the next year. The largest percentage (41%) plan to prioritize investing in AI-powered data and insights, confirming a need for reliable data analysis solutions.4Top InsightsFigure 1.1: How would you describe your agency’s current use of AI technologies?Leading agencies no longer view AI as a future trend. Instead, AI is already m