以人为本的人工智能文化：赋能AI驱动增长的催化剂（英）

Many organizations are chasing AI efficiency—but not building the human infrastructure to support it. To realize uncommon growth, the next wave of transformation can’t just be technical. It must be cultural.Human-centered AI Culture as the Catalyst for AI-enabled GrowthUNCOMMON GROWTHContentsIntroduction 03About the Research 04Executive Summary 06Your Organization’s DNA 10Aligning AI with Purpose and ValuesYour Organization’s Mind 15Scaling Skills for What’s NextYour Organization’s Body 21Redesigning How Work Gets DoneYour Organization’s Soul 28Deepening Human ConnectionBuilding the CEO-CHRO 33 Partnership Final Thoughts 38How to Work with Prophet 39About the Authors 402HUMAN-CENTERED AIAI has leapt from buzzword to boardroom priority—redefining roles, reshaping workflows and unlocking new levers for growth. While technology accelerates, the cultural changes needed to support AI are lagging in most companies.To deliver impact, AI cannot be treated as a side project or point solution. It must be embedded into every layer of an organization—woven through strategy, systems, talent, and leadership. And that takes more than deployment. It takes a holistic understanding of the way organizations work.There is a growing recognition that AI has the potential to liberate people from routine tasks and unlock more meaningful work. But two challenges stand in the way. First, most organizations are experimenting in a fragmented, divergent manner across functions and operations. Second, very few are integrating AI across the entire organization in any attempt at a coherent AI-enabled workforce strategy.Holistic adoption requires more than investment. It demands synchronized leadership, clear priorities, and a cultural mandate. At Prophet, we see the need for CEOs to act now in order to organize and harness the growth opportunity that AI presents.The humanIntroduction:edgeThere has never been a more important time for organizations to be human. 3HUMAN-CENTERED AIINTRODUCTION4HUMAN-CENTERED AIResearchAbout the45%45% of consumers have adopted GenAI tools in the past six months.Prophet, The Rise of the AI-Powered Consumer (2024)We interviewed CEOs and CHROs of F500 companies in Europe and North America across healthcare, financial services, logistics, tech, media, and retail to understand how AI is impacting their organization’s culture. We identified emerging best practices to help leaders harness AI’s full potential, amplifying its impact while transforming how people work, connect, and engage.We also draw insights from our recent global study, “The Rise of the AI-Powered Consumer.” Responses from 2,400 people revealed that 45% of consumers had adopted GenAI tools in the past six months, outpacing business expectations. We found that many of those consumer findings hold for employees too. As employees increasingly adopt AI and begin using it more and more at work, businesses need to purposefully embed AI within their organizations to ensure it