任拓线上保健品市场回顾：精准轻养 科创赋新

958104812050.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%20.0%02004006008001000120014001600202320242025Forecast15.0%30.0%45.0%030609012015018021024027030033036039042045048051054057060063066069072075078025.8%24.8%19.3%19.0%18.4%18.3%15.0%17.2%11.4%12.3%MAT2404MAT2504+4.7%+7.6%+8.1%+25.5%+17.9%+135.8%+778.9%/+42.1%-+19.1%+97.7%+212.3%-200%-100%0%100%200%300%400%500%010203040506070809047%47%17%20%21%45%72%46%56%8%83%53%53%83%80%79%55%28%54%44%92%17%14%28%3%11%13%27%41%26%28%75%12%37%65%63%72%34%14%29%14%54%16%33%42%31%55%26%44%31%51%12%4%3%28%39%46%23%54%49%30%24%23%7%53%Above 2421-2418-2115-1812-159-126-93-60-310.44.65.15.55.03.512.85.316.933.46.352.2%38.7%4.9%19.5%15.9%13.7%3.6%12.3%5.6%4.8%1.9%3.5%MAT2404MAT2504GABADGABA+10.7%489.5%28.6%410.4%27.1%168.3%86.8%77.4%9.5%13.6%3.3%7.4%MAT2404MAT2504II21.0%94.1%202.0%49%36%64.5%64.0%20.0%14.3%1.5%7.9%1.8%4.2%7.2%2.8%4.9%6.8%MAT2404MAT250426.0%-9.3%570.9%189.9%-50.6%27%-4%196%>500%<5%32.4%36.0%18.9%27.2%10.1%8.4%3.5%4.4%3.2%3.8%31.9%20.1%MAT2404MAT250427.4%65.1%-4.1%43.0%35.5%15%19.9%30.8%35.0%28.4%32.4%18.1%2.8%10.3%2.0%6.4%8.0%6.1%MAT2404MAT2504α-(AKG)NMN/NR/NAD/NADH/NMNHPQQ98.3%3.8%-28.3%374.4%322.0%28%24%54%58%40%100%200%300%400%500%/18.8%3.0%31.1%31.2%33%27%35%28%24%29%14%14%14%7%8%7%4%4%3%3%4%3%1%3%1%1%2%1%9%14%7%Above 2421-2418-2115-1812-159-126-93-60-310.415.88.7GLP-125.6AKK61.517.626.22.9%3.6%3.6%4.1%4.4%5.6%7.3%8.1%28.6%本品类竞争跨品类竞争••12婚礼••>15%>10%••••1强化健康祝福寓意,2结合场景/人群优选品类3推出定制小规格装2浪漫节日••>25%>25%1情感营销提升赠礼接受度2优选匹配节日氛围的品类3推出节日定制礼盒••••••••••••••••••Al1.Nint2.,AI,Nint3.NintNint4.NintNint5.Nintbusiness@nint.comNintNint6.NintNint7.Nint8.business@nint.comNintNint9.Nint