2025大家居创新趋势研究报告

.........................................................................................................111第 4 章 业态与模式 .......................................................................................................1151 整家定制升级 .........................................................................................................1162 一站式整装平台 ......................................................................................................1163 产业生态重构 .........................................................................................................1183.1 材料商品牌 C 端化破局 .....................................................................................1183.2 精板运营模式赋能 ............................................................................................1193.3 一体两翼（S2B2C） ........................................................................................1204 渠道模式革新 .........................................................................................................1215 出海战略跃迁 .........................................................................................................122第 5 章 营销与服务 .......................................................................................................1251 营销创新 ...............................................................................................................1251.1 全域流量精耕与公私域协同................................................................................1251.2 数据赋能精准营销 ............................................................................................1261.3 虚实融合与沉浸体验升级 ...................................................................................1271.4 绿色可持续与政策驱动营销................................................................................1281.5 跨界生态融合与全球化布局 ................................................................................1292 服务创新 ...............................................................................................................1312.1 数智驱动的全生命周期服务闭环 .........................................................................1312.2 本地化与场景化增值服务 ...................................................................................1322.3 适老化服务体系建设与创新 ................................................................................133第 6 章 装备与制造 .......................................................................................................1351 数字化驱动的装备自动化、智能化、绿色化创新升级 ...................................................1351.1 单机自动化升级 ...............................................................................................1361.2 装备自动化、智能化连线与互联互通 ...................................................................1462 生产制造过程智能化管理与软件开发设计 ...................................................................1532.1 家具智能制造软件的核心功能 ............................................................................1532.2 软件设计与开发关键技术挑战及亮点 ...................................................................155附录 政策与标准 ..............