2025AI革新餐饮业全球餐饮业AI就绪度与应用状况调查报告英文版

iHow AI is revolutionizing restaurantsHow AI is revolutionizing restaurantsA Deloitte survey sheds light on the state of AI readiness and adoption across the industryDeloitte Consumer Industry CenterHow AI is revolutionizing restaurants02 . . . Introduction03 . . . Expectations for AI spend and benefits are high06 . . . Adoption is expected to come in waves10 . . . A deeper look at specific technologies13 . . . Lacking in readiness15 . . . Multiple challenges to overcome19 . . . Investing with confidence20 . . . EndnotesTable of contents2The worldwide AI market is expected to grow to over US$631 billion by 2028 from US$235 billion in 2024.1 How much of that growth is likely to occur in the restaurant industry? It could be a healthy amount, based on the findings of Deloitte’s State of AI in Restaurants Survey of 375 restau-rant executives across brands and operators located in 11 countries (see methodology). Findings from the survey indicate that the industry is embracing AI, changing the way work is performed and restaurant experience is delivered, with great potential to do more in the very near future. We set out to understand AI aspirations, expectations, usage, and readiness by restaurant type, entity profile, and geography. Some of the key takeaways across these groups are:• Expectations for AI expenditure and benefits are high. Eight in 10 restaurant executives surveyed say their investments in AI technologies will increase in the next fiscal year, with expected benefits such as enhanced customer experience, smoother restaurant operations, and more impactful loyalty programs.• Restaurants are already seeing results. AI use cases such as customer experience and inventory manage-ment, which have seen high adoption rates among respondents, are generating economic value.• Adoption is expected to come in waves. While restaurant companies have invested in areas with potential for high return on investment where proven technologies exist, they are also exploring emerging applications.• Identifying the right use cases and managing risks are top challenges. Other obstacles to AI deploy-ment among respondents include a lack of technical talent and skills, concerns about compliance with regulations, and a lack of governance.• Most feel underprepared for AI adoption. Across all brands, most respondents say their organizations lack readiness when it comes to strategy, operations, technology infrastructure, and other enablers; Asia stands out as the most prepared region.We also uncovered interesting nuances in how AI perspectives differ across restaurant executives when we analyzed them by respondent cohort—operators, brand representatives, quick service restaurants, casual brands, and across different global regions. As restaurant companies around the globe work to ensure that their organizations are ready for AI adoption, they should be able to draw inspiration from leaders in this space. In addition to reporting the findings of our survey, we capture