英文【品牌金融】2025年非洲最有价值和最强品牌年度报告

Africa 200 2025 The annual report on the most valuable and strongest African brands MTN retains its position as Africa’s most valuable brand + South African brands dominate Africa 200 ranking; top 10 most valuable brands all hail from South Africa + Top 20 strongest African brands all earn an AAA+ rating; South Africa’s Checkers becomes strongest African brand in 2025 + Capitec Bank is named fastest-growing African brand, while Kenyan brands also record notable growthBrand Finance Africa 200 2025brandirectory.com/africa  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand FinanceForeword 6Jeremy Sampson, Chairman, Brand Finance Africa Regional Overview 7Valuation Analysis 8Most Valuable African Brands 2025 10Most Valuable Brand: MTN 11Fastest Growing Brand Value: Capitec 12Brand Strength Analysis 13Sustainability Analysis 16Brand Value Ranking (USDm) 18Insights 22Brand Building through Sponsorship: 23 Considerations for all Brands Hugo Hensley, Head of Sports Services, Brand FinanceBanking 500 Insights: 27 African Banks punch above their weight with strong Brand Growth Jenny Moore, Strategy & Insight Consultant, Brand FinanceSoft Power in Sub-Saharan Africa: 30 Challenges and Opportunities in 2025 Konrad Jagodzinski, Place Branding Director, Brand FinanceMethodology 33 Our Services 39Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Africa 200 2025brandirectory.com/africa  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands conti