2025上海车展深度观察分析（EN）

AUTO SHANGHAI 2025WHAT'S NEXT1AUTO SHANGHAI 2025 DEEP DIVE WHAT’S NEXT COLLABORATION DRIVING THE FUTUREAUTO SHANGHAI 2025WHAT'S NEXT2Our Collaboration This in-depth observation report was jointly initiated and presented by COE@OMG (Center Of Excellence, Omnicom Media Group China) and Omnicom’s creative agency – TBWA. Omnicom Media Group and TBWA, as the media agency and creative agency under Omnicom Group respectively, have a profound passion for and extensive experience in automotive marketing and communication. Having established enduring partnerships with top-tier automotive brands, we continuously drive innovation in this sector. The 2025 Shanghai International Automotive Exhibition, a pinnacle industry event, showcases transformative market trends and technological advancements. By aligning our efforts through this collaboration, we seek to deliver strategic foresight that shapes the future of automotive marketing. Unique Strengths Our collaboration taps into the combined strengths of both entities in the marketing field, leveraging talents, data analysis, methodologies, and analytical insights to achieve resource sharing and break through capability barriers. The deep integration of our expertise in media marketing, creativity, and consumer insights has ignited new inspiration. Focusing on marketing strategies and consumer discussions during the auto show, we offer a fresh perspective compared to traditional industry and technology-centered analyses. Our approach, from macro to micro, fills a gap in market research and delivers actionable strategies for automotive marketing.AUTO SHANGHAI 2025WHAT'S NEXTThe 21st Shanghai International Automobile Industry Exhibition (Also known as the Auto Shanghai 2025) • Theme: Embracing Innovation, Empowering the Future • Scale: Nearly 1,000 enterprises from 26 countries and regions, with a total exhibition area of 360,000 square meters (the largest in the event's history) • Dates: April 23 - May 2, 2025 (Press Days: April 23–24 | Trade Days: April 25–26 | Public Days: April 27 – May 2) • Venue: National Exhibition and Convention Center, ShanghaiOVERVIEW OF EXHIBITION INFORMATION3AUTO SHANGHAI 2025WHAT'S NEXTAUTO SHANGHAI 2025WHAT'S NEXT4# 1#3#2PERSPECTIVE TABLE OF CONTENTSAUTO SHANGHAI 2025OVERVIEWDECODING MARKETING INSIGHTS ACROSS MULTIPLE PLAYERS IN THE AUTOMOTIVE FIELDAUDIENCE AND BUZZ ANALYSISINSIGHTP5P37P11AUTO SHANGHAI 2025WHAT'S NEXTWHAT’S NEW IN SHANGHAI AUTO 2025#15# 2PERSPECTIVE# 3INSIGHTWHAT'S NEXTOVERVIEW AUTO SHANGHAI 2025 WHAT'S NEXTAUTO SHANGHAI 2025AUTO SHANGHAI 2025WHAT'S NEXT6WHAT'S NEXTAUTO SHANGHAI 2025Deepening Global IntegrationThe event attracted global exhibitors, boosted overseas engagement, driving worldwide acceptance of China's auto standards and the importance of the China market.Global Debut Vehicles 163 Vehicles (2023 Shanghai Auto Show: 93 vehicles, an increase of 70 vehicles)Number of overseas visitor attendees Visitors from 97 countries/regions: 63,000 internatio