品牌价值-中东最具价值和最强大品牌150强的2025年度报告（英）

Middle East150 2025 The annual report on the most valuable and strongest Middle Eastern brands Brand Finance Middle East 150 2025brandirectory.com/middle-east  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 8David Haigh, Chairman & CEO, Brand FinanceRegional Overview 11Valuation Analysis 15Most Valuable Middle Eastern Brands 2025 16Most Valuable Brand: Aramco 18Fastest Growing Brand Value: e& 20Brand to Watch: ROSHN GROUP 21Brand Strength Analysis 23Sustainability Analysis 27Brand Guardianship Index 31Sector Ranking & Analysis 35Brand Spotlights 51ADNOC 53du 57e& 61KFSHRC 67Mashreq 71Mobily 75QNB 81ROSHN GROUP 85Saudia 89stc 93Zain 97Insights 101Soft Power in the Middle East: A Key Driver of Growth 102Brand Value Ranking (USDm) 106Methodology 111Our Services 121The world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceSaudi Arabia and UAE brands lead the region backed by diversification and innovation strategies + Aramco remains the Middle East’s most valuable brand while ADNOC grows rapidly + e& is the first Middle Eastern brand to be recognised as the world's fastest growing brand value, following a 701% increase to $15.3 billion driven by consolidation of its brand architecture + Brand to watch: ROSHN GROUP emerges as regional real estate leader with bold multi-asset strategy and vision 2030 impact + AAA rated brands: stc, Al Rajhi Bank, and QNB leads as the Middle East’s strongest brands + Top 3 brand guardians in the Middle East: Leadership driving transformation and sustainability ForewordDavid Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer e