品牌价值-沙特阿拉伯最具价值和最强大品牌100强的2025年度报告（英）

Saudi Arabia 100 2025 The annual report on the most valuable and strongest Saudi Arabian brands Brand Finance Saudi Arabia 100 2025brandirectory.com/saudi-arabia  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 8David Haigh, Chairman & CEO, Brand FinanceCountry Overview 11Valuation Analysis 15Most Valuable Saudi Arabian Brands 2025 16Most Valuable Brand: Aramco 19Fastest Growing Brand Value: Saudia 20Brand to Watch: ROSHN GROUP 21Brand Strength Analysis 23Sustainability Analysis 27Brand Spotlights 31ALTANFEETHI 33Gelban Algelban, CEO, AltanfeethiKFSHRC 37Muhannad Kadi, Chief Communication & Marketing OfficerMobily 41Nora Al Shiha SVP, Corporate Brand & Communications Metab A. AlAjmah, GM Corporate Brand & Media ManagementROSHN GROUP 47Ghada Alrumayan, Group Chief Marketing & Communications OfficerSaudia 51Khaled Tash, Chief Marketing Officerstc 55Faisal Almalki, Brand Management GMBrand Value Ranking (USDm) 58Methodology 61Our Services 69The world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceSaudi’s top brands, led by oil and gas, banking, and telecoms, are valued at $116.8 billion + The top 10 ranking remains stable, led by a dominant energy brand that continues to anchor the national brand portfolio + Amidst market challenges, Aramco maintains position as Saudi Arabia’s most valuable brand + Saudia emerges as Saudi Arabia’s fastest-growing brand in 2025 + Digital expansion strengthens stc’s position as Saudi Arabia’s strongest brand + Brand to watch: ROSHN GROUP debuts as Saudi Arabia’s most valuable real estate brand + Almarai leads in ESG perceptionsForewordDavid Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by econom