2025年亚马逊卖家峰会报告-英文版

May 2025WWW.RETAILX.NETRXMAS25RP2025REPORTIn partnership with2 | RetailX | May 2025RXMAS25RP © 2025 retailx.netContentsOne-third of the world’s population now shops online. That’s 2.7 billion people, with the adoption of ecommerce growing by 2.7% each year and set to keep on growing.Many of these consumers don’t shop directly with retailers and brands but prefer marketplaces. In much of the world, this means Amazon, making the US-based behemoth an essential component of retail strategy. Amazon is a channel that comes with its own set of rules, intense competition and increasing costs. That’s why we’ve created a full day dedicated to helping retailers and brands sell on Amazon.For businesses already selling on Amazon and those just starting out, the Amazon Sellers Summit is a definitive event for learning to build a strong brand presence on Amazon, drive Gross Merchandise Value (GMV) and optimise profits from the platform. This report brings together the key themes and topics that the hand-picked group of expert speakers, brands and retailers will discuss on the day. This is backed up with interviews ahead of the Summit, along with research data from RetailX.The Amazon Sellers Summit report starts with a strategic overview of Amazon. Its scale and reach are awesome but rather than stare in wonder or worry, brands can turn the marketplace to their advantage. This is followed by insight into setting a strategy to succeed. Working with Amazon has pitfalls and routes Introductionto success, and speakers advise that focusing on the fact that the beating heart of Amazon is all about customer centricity and consistency of sales. They also offer five things you shouldn’t focus on in order to improve your Amazon rankings.Pricing, logistics and profitability – how retailers and brands maintain margin when selling via Amazon – are followed by insight into building brand stories, and advertising. The speakers say that brand stories, product reviews and A+ Content help to build trust, allowing brands to increase awareness and connect with Amazon customers.International reach is one area in which Amazon dominates. Ahead of the Summit, speakers have shared their own experiences of selling overseas.More insight and direct experiences are shared in the company profiles. These examine the journey, learnings and challenges overcome by some of the brands speaking at the Summit, and how they are profiting by selling on Amazon. Brands included in the company profiles are Kao Corporation, Mars Wrigley, Reckitt, Sons, The Cheeky Panda and Wild & Stone.We hope you find this report and the Amazon Sellers Summit enjoyable, informative and of commercial value, wherever you are on your path to profiting from selling on Amazon.The Amazon Sellers Summit teamStrategic overview 03Setting a strategy 05Partner perspective: SellerSprite 08Maintaining margins 10Building brand stories 13Expanding internationally 15Company profile: Kao Corporation 17Company profile: Mar