英文【Workday】人工智能正在颠覆专业服务

TRENDS REPORTGenAI Is Disrupting Professional ServicesLeaders Should Anticipate And Benefit From Providers’ Investments In GenAI-Powered DeliveryDecember 11, 2024By Ted Schadler, Frederic Giron with Ashutosh Sharma, Jay Pattisall, Hayden Weatherall, Ian McPhersonSummaryService providers are on the front lines of generative AI (genAI)-powered disruption. As pure “knowledge-plus-experience” businesses, fueled by knowledge and rewarded by billable hours, they are immensely exposed to genAI-powered disruption. In some cases, enterprise procurement is expecting and receiving 30% price reductions in the total cost to complete a project. Providers are responding by building genAI-powered delivery platforms, revisiting their core business models, and drawing down costs in advance of slowed or declining revenues.GenAI Is Disrupting Professional Services Forrester Report copy prepared exclusively for ###fullName### with ###organization###. Distribution and reproduction are prohibited. For more information, see the Terms Of Use Policy and Ways To Share Research.© 2024 Forrester Research, Inc. All trademarks are property of their respective owners. For more information, see the Citation Policy, contact citations@forrester.com, or call +1 866-367-7378.1Forrester Report Copy Prepared Exclusively For Cathie Smith With Forrester. Distribution and reproduction are prohibited.GenAI Sets The Table For Service Provider DisruptionAs pure knowledge businesses that make money in billable hours worked, service providers are on the front lines of genAI-powered disruption. GenAI-powered digital assistants supplement people’s work, augmenting their knowledge, skills, and experience as well as automating their tasks. The impact is more work completed in less time with fewer people (see Figure 1). Over the next five years, service providers of all kinds — systems integrators, business process outsourcers, management consultancies, marketing agencies, tax advisors, financial auditors, lawyers, and more — must respond.Previous waves of service industry disruption — offshore labor and cloud computing — lowered costs and unlocked more demand for technology and for services. Will the same happen again? Only if service providers reinvent their business models as asset-based, solution-driven, and outcome-oriented. To compete and establish a new long-term value proposition, providers must cannibalize their existing time-and-materials commercial models, riding the cost curve down and reskilling their workforce while reinventing their offerings and business models for the era of AI computing. Providers with scale and strong balance sheets will thrive and reinvent themselves as post-AI service providers, reconstructed to thrive in the AI computing era; smaller or less-nimble providers will struggle.GenAI Is Disrupting Professional Services Forrester Report copy prepared exclusively for ###fullName### with ###organization###. Distribution and reproduction are prohibited. For more inform