2024 年电子邮件基准报告（英）

follow us:Email BenchmarkReport 2024A study of 100 billion emailsfollow us:#fortheloveofemailsMessage From The Group CEOThe year 2023 marked a significant milestone as global email marketing revenues surpassed the $10 billion mark. This remarkable statistic underscores the enduring value of email as a highly rewarding communication channel. Even more exciting is the ongoing innovation in this space, continually supercharging email’s capabilities.Email remains the channel that consistently provides the highest return on investment. With its potential to deliver hyper-personalized messages to hyper-segmented audiences, email is extremely effective in fostering meaningful connections with audiences. Combining it with platforms like WhatsApp, SMS, and RCS results in Inbox Commerce, a game-changing innovation for achieving the highest levels of user engagement.Email marketing is evolving with interactive content, enabling product searches, comparisons, and purchases within emails via AMP. While iOS Inbox Commerce isn't just about selling; it's about sparking a user engagement that becomes enduring customer loyalty. It merges convenience and persuasion, making your messages gateways to conversion.devices are popular in North America and parts of Europe, the lack of AMP support in Apple Mail limits the adoption of such interactive emails in those regions. Meanwhile, Android dominates in Asia, Africa, and parts of South America and fully supports AMP emails, boosting their acceptance. This device disparity affects the adoption of interactive emails across geographies. However, the initiatives to reshape email marketing persist, bridging technology gaps for universal accessibility.As user preferences shift towards highly personalized and tailored experiences, the focus is on granular data and micro-segmentation. Marketers are aiming to achieve individualized (one-to-one) customization eventually.The importance of zero-party data insights has never been more pronounced.#fortheloveofemailsGoogle will phase out third-party cookies in Chrome by the end of 2024, in line with other browsers that already block/restrict them by default. However, tracking will persist, emphasizing the importance of genuine end-user consent for personal data handling, even as third-party cookies and their alternatives fade into obsolescence.In this dynamic landscape, we are thrilled to introduce the Email Benchmark Report 2024. It offers a multi-metric analysis of emails sent by our global customers across 18 major industries.You will discover actionable insights into global consumer behavior, emerging trends, the future of email marketing, and much more within its pages. We believe that this authoritative report, a study of 100 billion emails, will empower you to craft an outstanding email strategy for 2024.Happy reading, email enthusiasts!Stay safe and stay connected.Kalpit JainGroup CEO#fortheloveofemailsContentsEmail Benchmark Report 2024 at a glance 01Industries included 02Eng