2024 年印度电子商务 Mindscape 报告

Key Marketing Benchmarks and Emerging Trendsfor D2C and Marketplace SuccessEcommerceMindscapeINDIA2024Ecommerce Mindscape India 2024Ecommerce in India is booming, with both Direct-to-Consumer (D2C) brands and marketplaces seizing significant market share. Navigating this landscape demands a deep understanding of the audience, competitors, industry norms, and emerging trends.Our research bridges the gap between consumer expectations and effective marketing strategies, offering a rich collectionof trends, benchmarks, insights, and strategies to fuel your next campaign.The findings emphasize a market shift towardsusing Gen AI to amplify virtual assistants, granular personalization, real-time adaption, predictive analytics, and journey optimization. Integrating ecommerce into WhatsApp and email further simplifies user journeys.Consumers, especially from Tier 2 and Tier 3 cities, prefer mobile apps for shopping and expect fast product discovery, relevant recommendations, minimal outreach, and swift checkouts. They intend to boost online spending while demanding uncompromising, exceptional experiences.Marketers prioritize repeat purchases and retention tactics to combat rising customer acquisition cost (CAC); personalization boosts key metrics by 20% to 40%.The roadmap involves adopting technologies like Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, and inbox commerce solutions. Gen AI will be pivotal for perfecting personalization and customer experiences.Let’s lead with vision, transform challenges into opportunities, and shape a future where every interaction is extraordinary and every journey unforgettable.Foreword 02Report at a Glance 03Ecom Buzz 2024: 04Gen AI meets Gen Z Trends• Marketers are Boosting Investments in Gen AI 06• Personalized Journeys for a Segment of 07 One are the New Norm • Immersive Experiences are Giving Reality 08 an Upgrade• Consistent Experiences are Skyrocketing 09 Engagement and Conversions• Marketers are All-In on Third Storefronts 10Understanding Indian Consumers: 11From Thoughts to Transactions• Everyone’s Hopping and Shopping on Screens 13• But There’s a Lot That’s Irking Them 15• What will Win Their Hearts Instead? 18Mapping the Ecom Landscape: 21Key Benchmarks and Strategies• Am I Meeting the Industry Standards? 23• Why is My CAC Going Through the Roof? 28• Will Retention and Repeat Sales Protect Profits? 30Gen AI in Ecommerce and Retail 33Epilogue 35About Netcore 36Ecommerce Mindscape India 202402Dive into this report, equip yourself with insights, and seize the opportunities ahead. The future of ecommerce is here, and it's yours for the taking.The ecommerce landscape is fiercely competitive, demanding relentless pursuit of the latest trends, state-of-the-art technology, and innovative ideas to engage users. Rapid shifts in consumer preferences require agility, driving up marketing and acquisition costs. It's a challenging environment, but the rewards for those who dare to innovate ar