2024年全球奢侈品消费者报告（英）

True-LuxuryGlobal Consumer Insights10th Edition July 20241This year's edition of True Luxury Consumer study focuses on Beyond Money Customers10th Edition 20 in depth 1:1 interviews with True-Luxury Very Important Customers20 interviews & content discussion sessions with industry CEOs & executives, and Client Advisors12k respondents quantitative survey across 12 top luxury markets, with 7% spending >100K€/yearEngagement of local Luxury experts and industry partners from different regions15 VICs interviewed in focus groups (5 / each) in three regions (Europe, USA, China) 1K respondents ad-hoc deep-dive on Beyond Money spenders (min 50K€ / avg. 350K€ yearly spend1) across 7 main luxury markets21.Maximum spending range 500k -1M€, 3% of sample 2. USA, UAE, France, UK, Italy, China and Japan Note: Numbers roundedResearch partner Research partner 2>20-50 k€>5-20 k€>2-5 k€Traditionally, we speak to a representative sample of True Luxury Consumers…Note: Numbers rounded. 1. Includes: personal includes apparel, footwear, accessories, leather goods, beauty, jewelry (branded and unbranded) and watches; Experiential includes furniture, food and wine, fine dining & hotel and exclusive vacationsSource: BCG Fashion & Luxury Market Model as of July 2024; BCG Analysis…this year, we double down on the top of the pyramid, introducing 3 new thresholds>2 k€True Luxury spending threshold39K€ average spend / year 50-300k€Top Money>1m€Uber Money300k- 1m€Elite MoneyOther AspirationalTop AspirationalEntry AbsoluteTop AbsoluteBeyond MoneyClusterSpend ThresholdMin spend/year1>50 k€~350K average spend / year Beyond Money3Cluster50 k€20 k€5 k€2 k€<2 k€Beyond Money Top AbsoluteEntry AbsoluteTop AspirationalOther AspirationalPopulation MnSpend B€ 2023201320232013Luxury Consumer PyramidPersonal and Experiential Luxury Note: Numbers rounded. 1. Includes: personal includes apparel, footwear, accessories, leather goods, beauty, jewelry (branded and unbranded) and watches; Experiential includes furniture, food and wine, fine dining & hotel and exclusive vacationsSource: BCG Fashion & Luxury Market Model as of July 2024; BCG Analysis0,30,60,1%0,1%1,31,70,3%0,4%1416,44%4%19245%6%35439291%90%8821312%21%24443%4%7710911%11%69669%7%47956965%57%Total True Luxury3894347371.000~350K average spend / year ~1.5K average spend / year Beyond Money are• Less than 1% of clients• Each is worth ~230x vs one aspirational consumer• Twice as relevant in spending vs 10 years ago4Leaders in each sector compete to win the attention (and the love) of Beyond Money consumersBEYOND MONEYCONSUMERDesign Fashion Jewelry & WatchesRetail & Travel retail Wine & spiritsArts & EventsBeauty/ WellnessOthersHospitality Cars,YachtsPersonal Luxury Experiential Luxury Cruises & trainsRestaurantsHotelsLuxury Beauty Luxury clinics Health and wellness AuctionsMuseumsEventsWealth managementConcierge servicesReal estatePrivate clubs<Not ExhaustiveFood & Drink5Why are Beyond Money more relevant than ever? 1Strong growth of un