2017雇主品牌调研报告：全球IT部门员工洞察（英文版）

Randstad Employer Brand Research report 2017 global employee insights into the perception of the IT sector 2 Employer Brand Research 2017 – IT sector report table of contents introduction global insights what do workers want? how attractive is your sector looking ahead employer branding 3 Employer Brand Research 2017 – IT sector report introduction 3 Employer Brand Research 2017 – IT sector report 4 Employer Brand Research 2017 – IT sector report The most representative, and inclusive, employer brand research in the world, capturing the opinion of the general public between 18 and 65 Independently conducted research, giving a truly impartial view of the employee market and a reflection of employer attractiveness for each of the 26 participating countries’ largest employers Founded in 2000 as the Randstad Award, moving forward in 2017 as Randstad Employer Brand Research, optimizing 17 years of successful employer branding insights Valuable insights to help companies shape their employer brand Information on automation, retraining and sector switching included what is the Randstad Employer Brand Research? 5 Employer Brand Research 2017 – IT sector report 26 countries surveyed covering 75% of the global economy Worldwide: Over 160,000 respondents 5,495 companies surveyed Sample aged 18 to 65, representative on gender with an overrepresentation on age group 25 – 44 Sample comprised of students, employed and unemployed workforce Australia Argentina Belgium Brazil Canada China France Germany Hong Kong Hungary Italy India Japan Luxembourg Malaysia New Zealand Netherlands Poland Portugal Russia Singapore Spain Sweden Switzerland UK USA Online interviews conducted in November and December 2016 Length of interview: 16 minutes 6 Employer Brand Research 2017 – IT sector report global insights 6 Employer Brand Research 2017 – IT sector report How does the IT sector compare to others in terms of attractiveness? Where does it need to improve perception to increase its appeal? Plus a spotlight on some regional differences around specific attributions. 7 Employer Brand Research 2017 – IT sector report IT is one of the most appealing sectors globally, but other sectors top most regional rankings 5 most attractive sectors globally: •  Technology (51%) •  IT (50%) •  Pharma/Life Sciences (50%) •  Automotive (49%) •  Engineering (49%) Technology has overtaken IT as the number one most attractive sector this year, although the difference between the two sectors is minimal. The difference between the top 5 sectors is minor with number five (Engineering) being found attractive by 49% and number one (Technology) being found attractive by 51% most attractive sector to work in by region Technology 50% Logistics 45% Pharma/Life Sciences 44% Automotive 46% IT 43% Pharma/Life Sciences 41% IT 69% Automotive 67% Logistics 59% Industrial 57% Technology 56% Pharma/Life Sciences 55% IT 44% Chemical 40% Retail 54% Chemical 58% North America Europe LATAM A