亚洲的数字千禧一代：移动，社交和无国界（英文）

Supported by:ASIA’S DIGITAL MILLENNIALSMobile, social and borderless1Asia’s digital millennialsMobile, social and borderless© The Economist Intelligence Unit Limited 2019Contents2 About the research4 Executive summary7 Introduction: Racing ahead Asia’s mobile leapfrog The importance of infrastructure10 Chapter 1: Connecting a generation Chat and messenger services Engagement entwined Mobile gaming adoption Video streaming18 Chapter 2: Confronting millennial preferences20 Conclusion: Drivers of a changing world2Asia’s digital millennialsMobile, social and borderless© The Economist Intelligence Unit Limited 2019About the researchAsia’s digital millennials: Mobile, social and borderless is an Economist Intelligence Unit report, commissioned by the Singapore Economic Development Board. It is the first of a two-part research programme that explores how millennials are shaping the digital economy through their use of online and mobile technologies for recreation and commerce. In particular, it examines the ways in which the consumer behaviour and digital habits of millennials in Asia converge or diverge from those in other parts of the world. This briefing paper is based upon two strands of research:• In early 2018, The Economist Intelligence Unit surveyed 826 millennials across 12 countries in the following geographies: South-east Asia (Indonesia, Singapore), East Asia (China, South Korea) and the West (Denmark, Finland, Germany, Iceland, Norway, Sweden, the UK and the US) to compare the different regions’ trends. The survey sample is divided evenly by gender and age groups, 18-26 and 27-35.• In addition to the survey, we conducted a series of in-depth interviews with experts. Our thanks are due to the following individuals for their time and insights: - Jiejing Chen, co-founder, Circl - Andy Chun, regional director, technology innovation, Prudential Corporation Asia - Greg Day, vice-president and chief security officer, EMEA, Palo Alto Networks - Ben Grossmann, co-founder and CEO, Magnopus826 millennials across 12 countries 3Asia’s digital millennialsMobile, social and borderless© The Economist Intelligence Unit Limited 2019 - Shane Happach, executive vice-president and head of global e-commerce, Worldpay - Babak Hodjat, co-founder and CEO, Sentient Technologies - Timothy Lee, founder and CEO, Circl - Soma Ramasamy, vice-president, cross-border markets and international business development, PayPal - Sergio Salvador, talent adviser and executive coach, Egon Zehnder - Joanne Waage, general manager, CrunchyrollThe report was edited by Charles Ross and Michael Gold. HuiQi Yow provided editorial support. The Economist Intelligence Unit bears sole responsibility for its content. The findings and views expressed in the report do not necessarily reflect the views of the sponsor.4Asia’s digital millennialsMobile, social and borderless© The Economist Intelligence Unit Limited 2019Executive summaryThe world’s millennial generation is