2023凯度BrandZ最具价值中国品牌（英）

TENCENT/ALIBABA/MOUTAI/DOUYIN/CHINA MOBILE/MEITUAN/HUAWEI/HAIER/ICBC/JD/PING AN/SHEIN/ NONGFU SPRING/CHINA CONSTRUCTION BANK/ AGRICULTURAL BANK OF CHINA/CHINA LIFE/ PINDUODUO/CHINA MERCHANTS BANK/ BANK OF CHINA/YILI/SF EXPRESS/CHINA TELECOM/KUAISHOU/WU LIANG YE/XIAOMI/BAIDU/BYD/ SINOPEC/MENGNIU/NATIONAL CELLAR 1573/ HADAY/XIAOHONGSHU/CNPC/CHOW TAI FOOK/ AIR CHINA/NETEASE/TOUTIAO/MIDEA/ ZTO EXPRESS/CHINA EASTERN AIRLINES/ELE.ME/ CHINA SOUTHERN AIRLINES/IFLYTEK/DIANPING/ LUZHOU LAOJIAO/ANTA/XING HUA CUN/CPIC/ HAIDILAO/BANK OF COMMUNICATIONS/LI NING/ CTRIP/YANGHE/LENOVO/SNOW/LIANJIA/IQIYI/ TSINGTAO/HEYTEA/KE/POLY REAL ESTATE/VANKE/ BILIBILI/TAIKANG/LI/CHINA EVERBRIGHT BANK/ GREE/YUNNAN BAIYAO/MANGO TV/SHUANGHUI/ GUJING GONG JIU/YONYOU/YOUKU/DJI/NIO/YTO/ EASTROC SUPER DRINK/HARBIN BEER/CR LAND/ WINONA/TONG REN TANG/HONGQI/TCL/PICC/ LUCKIN COFFEE/COUNTRY GARDEN/GENKI FOREST/ BOE/WEDOCTOR/CHINA UNICOM/YUNDA EXPRESS/ CHINA CITIC BANK/OPPEIN/GUO YUAN/FLIGGY/ CR SANJIU/CHINA MINSHENG BANK/ MASTER KONG/DARLIE/PROYAWELCOMEMOST VALUABLE CHINESE BR ANDSBR AND GROWTHINTRODUCTION & ANALYSISCATEGORY ANALYSISRESOURCESTHOUGHT LEADERSHIP AND BR AND BUILDINGSUSTAINABILITYCLIENT PERSPECTIVES3714826526 – OVERVIEW30 – KANTAR BRANDZ STOCK PORTFOLIOS 32 – KEY RESULTS34 – CROSS-CATEGORY THEMES38 – MARKET INTELLIGENCE 42 – KEY TAKEAWAYS46 – 3CS – OVERVIEW52 – 3CS – CONNECT 58 – 3CS – CREATE 74 – 3CS – CONVERT80 – 3CS – BRAND POWER88 – TOP 100 MOST VALUABLE CHINESE BRANDS92 – NEWCOMERS 96 – TOP RISERS100 – CATEGORY OVERVIEW106 – APPAREL112 – AUTOMOTIVE118 – CONSUMER TECHNOLOGY & SERVICES PLATFORMS122 – FOOD & BEVERAGES128 – HOME APPLIANCES132 – IOT ECOSYSTEM138 – PERSONAL CARE144 – RETAIL150 – INTERNET BRANDS160 – C-SUITE INTERVIEW – HAIER164 – C-SUITE INTERVIEW – TCL170 – BRAND BUILDING BEST PRACTICE174 – ANALYSIS182 – BRAND BUILDING BEST PRACTICE186 – ANALYSIS194 – VALUATION METHODOLOGY204 – GOING GLOBAL?210 – BRAND EXPERTS216 – THE KANTAR BRANDZ CHINA TEAM 224 – KANTAR IN CHINA06 – INFOGRAPHIC08 – WELCOME14 – WHAT IS KANTAR BRANDZ?KANTAR BRANDZ TOP 100 MOST VALUABLE CHINESE BRANDS 2023TENCENT*ALIBABA**MOUTAIDOUYINCHINA MOBILEMEITUANHUAWEIHAIERICBCJD***PING ANSHEINNONGFU SPRINGCHINA CONSTRUCTION BANKAGRICULTURAL BANK OF CHINACHINA LIFEPINDUODUOCHINA MERCHANTS BANKBANK OF CHINAYILISF EXPRESSCHINA TELECOMKUAISHOUWU LIANG YEXIAOMIBAIDUBYDSINOPECMENGNIUNATIONAL CELLAR 1573HADAYXIAOHONGSHUCNPCCHOW TAI FOOKAIR CHINANETEASETOUTIAOMIDEAZTO EXPRESSCHINA EASTERN AIRLINESELE.MECHINA SOUTHERN AIRLINESIFLYTEKDIANPINGLUZHOU LAOJIAOANTAXING HUA CUNCPICHAIDILAOBANK OF COMMUNICATIONS123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100LI NINGCTRIPYANGHELENOVOSNOWLIANJIAIQIYITSINGTAOHEYTEAKEPOLY REAL ESTATEVANKEBILIBILITAIKANGLICHINA EVERBRIGHT BANKGREEYUNN