Accenture+元宇宙：进化论，然后是革命

Gradually, then suddenly:Te metaverse is changing the way we experience the internetTe MetaverseMetaverse: Evolution,then RevolutionTechnologyand creativity will accelerate the metaverse 7And it all needs to be responsible 19Building toward our metaverse vision 21Metaverse:A continuum that will transform all parts of the businesses8Conclusion: How to reap value from the metaverse 20Research methodology22It’s time tocut throughthe hype4Where isthe value?10ContentsMetaverse: Evolution, then Revolution2Since starting the Metaverse Continuum Business Group, we know that there is enormous potential for consumers and businesses: The metaverse is the next iteration of our digital future. It is revolutionizing how we work and opening new doors for value generation across industries. The metaverse is also transforming economies and social spaces, as an ever-expanding Internet of Place and Ownership. To tap into this potential, businesses can pair technology with creativity, driving experiences that will invigorate our lives, work and society. Executive SummaryIt’s time toembrace thenew world.Metaverse: Evolution, then Revolution3It’s time to cutthrough the hypeMetaverse is a buzzword with fluctuating definitions. Is it the same as Web3? Are there other words to define it? Will my company look cool if we say it? And does it really matter? Some have a short-sighted vision of the metaverse as a bleak, computerized world powered by people in virtual reality (VR) headsets. But once we cut through the misconceptions and hype, its potential is clear. The swath of contingent technologies will evolve and converge, as the Internet of Place and Ownership opens bold new opportunities for businesses and consumers. The metaverse will impact people, too. It is a revolutionary virtual addition to our world that is enriching the human experience with new possibilities, not detracting from it. The metaverse will become a place where humans will find purpose, love and friends across a new type of internet, opening aspects of each individual that will disrupt work models and form powerful communities. How do we begin? To gain a better understanding of this potential, let’s start with definitions. The 3D evolution of the internet is underway. This is what we call the Internet of Place, adding a sense of space to the digital world and bringing digital elements to our physical lives. It contains a continuum of virtual realms that operate across a spectrum. On one side, there are virtual worlds and locations where people converse, trade and socialize. On the other, an augmented reality (AR) layer overlays our physical world, creating new opportunities for interaction and engagement. Users access these realms in 2D and 3D, accessible via devices such as headsets, phones, and computers. Significant advances in real-time rendering of photorealistic environments, true-to-life virtual physics, artificial intelligence and real-time 3D creation tools such as Unreal Engine or Unity s