GP.Bullhound：2023年科技预测（英文版）

2Contents04THE VIEW FROM GP BULLHOUND05OUR 2023 TECHNOLOGY PREDICTIONSTAKEAWAYS06RECAP OF 2022 PREDICTIONS07GP BULLHOUND'S 2023 TECHNOLOGYPREDICTIONS08PREDICTION 1Natural language processing a watershed forbusiness strategies Marten Mickos, HackerOne22EXPERT VIEWPREDICTION 624Talent management building the future of theworkplace PREDICTION 728Software driving sustainability30Robotics no longer sci-fi34EXPERT VIEWTim Frank Andersen, Liveshopper32PREDICTION 9E-commerce, but make it socialA LOOK BACK AT GP BULLHOUND'S PAST PREDICTIONSPREDICTION 83844METHODOLOGY AND AUTHORS46DISCLAIMER12PREDICTION 2TikTok the next king of social media advertising 14PREDICTION 3Interactivity and channel selection are ad-streamgame-changers Armando Gonzalez, RavenPack10EXPERT VIEW16PREDICTION 4Energy-saving apps and next-gen batteriespowering the tech race Tanmoy Bari, Greenely 18EXPERT VIEWPREDICTION 520Tipping point of cybersecurity and broken circlesof trust 26EXPERT VIEWPatrick van der Mijl, Speakap 36PREDICTION 10Semis rule the world45ABOUT GP BULLHOUND3The viewFROM GP BULLHOUNDTechnology continues to drive globalisation and itsadvancement remains fundamental to improving ourproductivity, capital, labour, and standard of living.Although we are in the midst of an economic downturn,technology has not failed us and it is never as good oras bad as valuations may imply. Cloud tech still holds the key to connectivity andaccessibility; new vaccine technology continues to driveresearch and development; artificial intelligence,machine learning and data analytics systems help usmanage all aspects of our lives with more ease everyday; and with the global population surpassing eightbillion, software to accelerate sustainability is morecrucial than ever. As technology delivers on its promise, we look at whatwill drive the next 12 months – the blueprint tonavigating what lies ahead – including expert viewsfrom RavenPack, HackerOne, Greenely and more. For2023, we are bullish on cloud and artificial intelligence,energy efficiency and electric vehicles, and enterprisesoftware and digital consumption to acceleratetechnology’s progress in building the future withrevolutionary products and solutions.In its 16th year, GP Bullhound’s Technology Predictions report has established a reputation as anindustry-leading analysis of the trends and innovations shaping the global technology sector. Withnearly 90% accuracy in the past five years and over 80% in the past decade, our methodology inselecting the coming year’s predictions is shaped directly by our experience in working with theworld’s leading entrepreneurs and cutting-edge technologies, balanced with unique market insightgathered across our global network.THE VIEW FROM GP BULLHOUND4STATE OF THE MARKETOne of the most used apps worldwide, with one billion users andgrowing – c20% of internet users – TikTok is changing thelandscape for brands and creatorsDespite its recent ad revenue forecast cut to $10bn ($12bn) for2022, TikTok remains