世界知识产权组织2022年第3期（9月）（英）

SEPTEMBER 2022 No. 3Stogie T: hip hop, IP and all that jazzp. 8Securing Serbia’s cultural heritage: the case of “Kilim of Pirot”p. 33Everyone can tackle water scarcity with Hydraloopp. 2Building sustainable futures with traditional knowledge in New Caledonia p. 25Dear Readers,We are pleased to inform you that from January 2023, the WIPO Magazine will be moving to a digital-only format. Curated quarterly editions of the WIPO Magazine will continue to be available in PDF format for those who wish to print-on-demand.This move will enable us to provide you with a more regular stream of content on topical issues relating to IP, innovation and creativity. It is also in line with the Organization’s commitment to reduce its carbon footprint.Please sign up for your digital version of the WIPO Magazine at: https://www3.wipo.int/newsletters/en/#wipo_magazineTable of Contents2 Everyone can tackle water scarcity with Hydraloop 8 Stogie T: hip hop, IP and all that jazz13 Esports: an overview of a new(ish) frontier in digital entertainment19 Digital economy: the search for new governance mechanisms25 Building sustainable futures with traditional knowledge in New Caledonia33 Securing Serbia’s cultural heritage: the case of “Kilim of Pirot” 39 China leverages the blockchain to advance the development of smart courts43 Nation branding: beyond a cosmetic symbolEditor: Catherine JewellCover images: Left to right: WIPO/Berrod; Coutesy of Hydraloop; © Slavica ĆirićMain image: Quentin Fahrner / Unsplash Acknowledgements:2 Marcelo di Pietro Peralta, WIPO Awards, WIPO8 Nadine Hakizimana, Global Challenges and Partnerships Sector, WIPO13 Paolo Lanteri, Copyright Law Division, WIPO19 Ulrike Till and Alica Daly, IP and Frontier Technologies Division, WIPO25 Daphné Zografos-Johnsson and Leticia Carminero, Traditional Knowledge Division, WIPO33 Ryszard Frelek, Division for Transition and Developed and Alexandra Grazioli, Lisbon Registry, WIPO39 Deng Yuhua, WIPO Office in China43 Marcus Höpperger, Department of Trademarks, Industrial Designs and Geographical Indications, WIPO© WIPO, 2022Attribution 4.0International (CC BY 4.0)The user is allowed to reproduce, distribute, adapt, translate and publicly perform this publication, including for commercial pur-poses, without explicit permission, provided that the content is accompanied by an acknowledgement that WIPO is the source and that it is clearly indicated if changes were made to the original content.Adaptation/translation/derivatives should not carry any official emblem or logo, unless they have been approved and validated by WIPO. Please contact us via the WIPO website to obtain permission.When content published by WIPO, such as images, graphics, trademarks or logos, is attributed to a third party, the user of such content is solely responsible for clearing the rights with the right holder(s).To view a copy of this license, please visit https://creativecommons.org/licenses/by/4.0/September 2022 / No. 3WIPO MAGAZINE2Sep