英文新闻稿写作案例书-适用于各种场合和行业的新闻稿（英）

Page - 2 - BIG Press Release Samples Book Press Releases for Every Occasion and Industry TABLE OF CONTENTS INTRODUCTION....................................................................................................... 9 HOW TO WRITE THE PERFECT PRESS RELEASE ......................................... 10 SENDING A RELEASE TO PR NEWSWIRE ........................................................ 14 Accounting News, Issues ............................................................................................ 17 Acquisitions, Mergers, Takeovers ............................................................................... 18 Advertising ................................................................................................................. 20 Advocacy/Group Opinion ........................................................................................... 23 Aerospace/Defense ..................................................................................................... 25 Agriculture .................................................................................................................. 28 Air Freight .................................................................................................................. 31 Airlines/Aviation ........................................................................................................ 34 Alternative Energies .................................................................................................... 37 Amusement Parks and Tourist Attractions ................................................................... 39 Animal Welfare .......................................................................................................... 43 Animals/Pets ............................................................................................................... 46 Art .............................................................................................................................. 48 Auto ............................................................................................................................ 51 Awards ....................................................................................................................... 53 Banking/Financial Services ......................................................................................... 57 Bankruptcy. ................................................................................................................ 59 Beer, Wine & Spirits ................................................................................................... 61 Beverages ................................................................................................................... 64 Biometrics .................................................................................................................. 68 Biotechnology ............................................