newzoo-下一代移动游戏报告（英）

Next-Gen Mobile GamesThe arrival of cross-platform and evolution of high-fidelity mobile games1.Mobile Games Market Overview2. Latest Trends in Mobile Gaming3. Interview SpotlightsTable of Contents41132© Newzoo 2021In this report, we look at how high-fidelitymobile gaming has evolved in the past fouryears worldwide, with a particular focus onNorth America, Europe and China. In addition tothe growth analysis in key markets, we shareinsights from trend-making publishers in themobile gaming space and deep-dive into howmobile devices have developed to meet mobilegamers’ growing appetite for complex games.Please note that in this report, we considermobile games as high-fidelity if they featureadvanced graphics and/or complex mechanicsandgameplay,including“lite”versionsofcomplex mobile games like PUBG Mobile Liteand Garena Free Fire. Typically, we classify thefollowing types of games as high-fidelity: MMO,MOBA, 3D action RPG, 3D racing, 3D shooter/battle royale, and 3D 4X strategy games. Thesegames are also typically referred to as coregames on mobile which require a certain levelof skills, strategy and time to progress.In 2017, Newzoo and Arm jointly launched amarket report on high-fidelity mobile gaming,in which we concluded that the high-fidelitymobile games market showed massive growthpotential,ledbymobile-firstmarketslikeChina. Since then, the mobile games market hasexperiencedtremendousgrowthacrosstheglobe.Infact,mobilegamingcontinuestooutperformPC and console asthe biggestgaming platform. In 2020, nearly half ($86.9billion) of global games market revenues camefrom mobile.With the rising trend of cross-platform gamesand established PC/console franchises comingtomobile,mobilegamersareincreasinglylooking for core gaming experiences on thetouchscreen.Thegrowingappetitefromconsumershaspushedhigh-fidelitymobilegamestothenextlevel,thusdemandingpowerful mobile devices to support premiumgaming experiences.High-Fidelity Games Continue to Find Their Place on MobileForeword3Tianyi Gu Market Lead Telecom & Mobile Services42.3%of China’s top-grossing mobile game revenues went to high-fidelity titles in 2016, vs. 6.0% in North America and 6.6% in Europe.Note: In 2016, we tagged the top 200 grossing iOS and Android games separately, while in this report, we combined app revenues from the App Store and Google Play (excluding China). Therefore, the number of high-fidelity games was adjusted for 2016 accordingly from the previous report. © Newzoo 20211. Mobile Games Market OverviewRevenues, players and developments© Newzoo 2021Mobile Is the Biggest Gaming Platform in the World Global games market revenues | 2021 | Per device & segment with year-on-year growth rates5$90.7BnMobile game revenues in 2021 will account for 52% of the global market.20%28%52%1%19%28%45%7%Mobile$90.7Bn+4.4% YoY$11.6Bn+2.0% YoYTablet GamesSmartphone Games$79.0Bn+4.7% YoYBoxed/Downloaded PC Games$33.3Bn-1.4% YoYBrowser PC Games$2.6Bn-18.0% YoY2021 TOTAL$175.8Bn-1.1% YoYPC$35.9Bn-1.7% YoYCons