出行服务的颠覆：中国出行行业展望（英文版）

Mobility as a ServiceThe next transport disruption — a perspective from ChinaSpecial Report2Introduction: mobility as a service — the next transport disruption ...................................3What is mobility as a service? ..................................4MaaS benefits customers and transport providers ..................................................6When is MaaS coming? ...........................................8Opportunities for transport authorities ................... 10Dialogue and teamwork are key ............................. 12ContentsAbout the Authors Mark Streeting is a Partner in L.E.K.’s Sydney office, Helen Chen is a Partner and Managing Director in L.E.K.’s Shanghai office, Yong Teng is a Principal in L.E.K.’s Shanghai office, Emma Edgar is a Senior Manager in L.E.K.’s Melbourne office, Justin Koh is a Consultant in L.E.K.’s Shanghai office.To contact us, email lekchina@lek.com. About L.E.K. Consulting L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and analytical rigour to help clients solve their most critical business problems. Founded more than 30 years ago, L.E.K. employs more than 1,000 professionals in 21 offices across the Americas, Asia-Pacific and Europe. L.E.K. advises and supports global companies that are leaders in their industries — including the largest private and public sector organisations, private equity firms and emerging entrepreneurial businesses. L.E.K. helps business leaders consistently make better decisions, deliver improved business performance and create greater shareholder returns.For more information, go to http://www.lek.com. 3Ride-sharing services like Uber and Didi are now a familiar proposition, especially for the young. They are transforming the way we think about mobility — particularly car use.Ride-sharing services also alter how we relate to the cities we live in and travel to, making new areas accessible while enhancing the opportunities these spaces offer for living, work and leisure.The concept of “mobility as a service” is, as yet, less familiar, but no less transformative.While today’s transport disruptors are mainly a few huge brand names such as Uber, Lyft and Didi, there is the prospect of disruption coming to embrace the whole mobility ecosystem, uniting different transport modes and providers under a single platform.Mobility as a service (MaaS) brings together many transport businesses and the services they provide through apps that can do such things as providing a city-to-city journey with a single “one click” payment — even between countries. MaaS could potentially cover a taxi or ride-share to the airport at one end of a trip, the air fare itself, a train to the hotel at the other end, and perhaps even the hotel booking. For consumers, MaaS will facilitate optimal mobility choices based on travel time, cost and other personal preferences such as preferred departure time or a desire to make green choices (i.e. use active transp