2020年春季消费者心声研究

Consumer Voice StudySpring 2020IntroductionOverview3Now more than ever, it behooves brands to tune in to their audiences. What people need, what they expect, and how they feel is changing every day. How are people giving voice to their concerns, and do they believe that companies are listening? To answer these questions — and to tune in to shifts over time — we surveyed a select group of DISQO Audience members, seeking to understand: ❖ How people prefer to share their feedback with brands ❖ Whether people believe brands should listen to their feedback ❖ Whether people believe brands actually listen to their feedback ❖ Motivations for sharing feedback via surveys ❖ Whether people believe their voice has an impact In this report, we are sharing the results of the first three editions of the survey, spanning January through March 2020 and encompassing 79,106 total responses.Methodology4Surveys were conducted online, distributed to a nationally representative sample of DISQO Audience members within the United States via the Survey Junkie platform, which is wholly owned by DISQO. Surveys were taken on both desktop and mobile devices. In total, 79,106 survey responses are included in this report, 25,594 of which were collected in January, 24,723 of which were collected in February, and 28,789 of which were collected in March.About DISQO5DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer via technology built on the foundation of the largest first-party research audience. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 130 employees.Trends Over TimeWeekly shifts in consumer voiceBelief that Brands ListenQ: Brands listen to consumer feedback.0%20%40%60%80%100%Jan.Feb.Mar.1%1%1%1%1%1%4%4%4%13%13%13%43%44%42%29%27%28%10%10%12%Source: Surveys of DISQO Audience members in Jan. through March 2020Mostly agreeNeutralSomewhat disagreeSomewhat agreeMostly disagreeCompletely disagreeCompletely agreeBelief that Brands Should Listen to FeedbackQ: Brands should listen to my opinion.0%20%40%60%80%100%Jan.Feb.Mar.0%0%0%0%0%0%1%1%1%9%9%9%26%26%24%35%34%33%28%31%32%Source: Surveys of DISQO Audience members in Jan. through March 2020Mostly agreeNeutralSomewhat disagreeSomewhat agreeMostly disagreeCompletely disagreeCompletely agreeHow People Share Their Opinions with BrandsQ: I share my opinion with brands by ______________.0%20%40%60%80%100%Jan.Feb.Mar.85%83%79%45%45%44%36%36%38%30%31%32%22%22%22%1%1%1%OtherContacting customer supportPosting reviews onlinePosting on social mediaChanging my purchase beh