广告相关性调查报告 （英文）

Ad Relevance SurveyMay 2020 SnapshotIntroductionOverview3People encounter ads everywhere they go — on their commutes, while shopping, and even at home. Encountering ads is inevitable, but are all the ads people see relevant to their interests and needs? How often do they see ads that are engaging enough to influence a purchase? To answer these questions, DISQO has conducted a study into ad relevance. From May 12 through May 15, 2020, we surveyed a selection of DISQO Audience members to understand: ❖ Consumer interest in viewing relevant ads ❖ Relevance of typical ads seen ❖ Factors that determine ad relevance ❖ Consumer sentiment in relation to ads Methodology4The study was conducted online, distributed to a nationally representative sample of DISQO Audience members within the United States via the Survey Junkie platform, which is wholly owned by DISQO. Surveys were taken on both desktop and mobile devices. A total of 999 responses were collected over a four-day period, from May 12, 2020 through May 15, 2020.About DISQO5DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer via technology built on the foundation of the largest first-party research audience. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 140 employees.May 15th Results999 responses collected May 12 to May 15, 2020Interest in Relevant Ads (May 12-15)Q: I want to see ads that are relevant to me.Source: DISQO Ad Relevance Survey, May 2020, n=999GeneralWestMidwestSouthNortheast1%2%3%1%2%3%2%2%3%2%13%12%19%14%14%39%37%39%43%39%43%48%38%40%43%Strongly disagreeDisagreeNeutralAgreeStrongly agreeInterest in Relevant Ads by Age (May 12-15)Q: I want to see ads that are relevant to me.Source: DISQO Ad Relevance Survey, May 2020, n=9990%20%40%60%80%100%18 to 2425 to 3435 to 4445 to 5455 to 6465 to 7475+84%72%88%83%84%83%87%Source: DISQO Ad Relevance Survey, May 2020, n=999GeneralWestMidwestSouthNortheast1%2%6%3%3%16%12%15%12%13%33%28%31%28%30%37%35%32%46%37%13%22%15%12%17%Strongly disagreeDisagreeNeutralAgreeStrongly agreeViewership of Relevant Ads (May 12-15)Q: I tend to see relevant ads.Source: DISQO Ad Relevance Survey, May 2020, n=9990%20%40%60%80%100%18 to 2425 to 3435 to 4445 to 5455 to 6465 to 7475+51%41%53%56%57%57%60%Viewership of Relevant Ads by Age (May 12-15)Q: I tend to see relevant ads.Source: DISQO Ad Relevance Survey, May 2020, n=999GeneralWestMidwestSouthNortheast2%3%5%5%4%17%14%22%14%16%30%30%27%33%30%37%35%32%36%35%14%18%13%12%15%Strongly disagreeDisagreeNeutralAgreeStrongly agreeAd Relevance to Interests (M