英文【disqo】高级视频广告

Ad Break15 Premium Video AdvertisingOptimizing ad effectiveness in the fast-evolving streaming landscapeREPORTPremium Video, redefinedPremium video is having a moment — and not a quiet one — powering scale and outcomes at the heart of media plans in 2025. Platforms are investing more, audiences are leaning in, and advertisers are betting on it to drive real outcomes. Why? Because it’s where people go with purpose. It’s appointment viewing, binge-worthy series, and game-day vibes. That kind of attention is rare, and in today’s fragmented media landscape, it’s gold. Meanwhile, ad-supported models are scaling fast, unlocking more inventory, offering greater flexibility, and giving brands more ways to show up without disrupting the content experience. In parallel, connected TV (CTV) is making the ad experience smarter, more personalized, and interactive, and better aligned with how people watch. From shoppable formats and dynamic overlays to real-time engagement, premium video advertising isn’t just evolving, it’s accelerating.For brands and advertisers, it’s a chance to meet consumers when they’re most engaged across every screen and guide them from awareness to action in one seamless experience. For media publishers and streaming platforms, it’s a strategic moment to monetize attention at scale. They can offer advertisers full-funnel solutions with a test-and-learn approach, while maintaining the premium content experience viewers expect. As campaign efficiency expectations grow alongside tighter budgets and a volatile consumer landscape, this report examines attention patterns, platform behaviors, and viewer expectations to help media publishers, streaming platforms, and advertisers optimize viewers’ ad experiences.DISQO surveyed 2,000 US adults (18+) from our first-party, identity-based audience from February 12 to 19, 2025. The data informing the report was balanced on age, sex, and income and weighted to represent the US population.More than 30 million people have opted in to share their brand experiences with DISQO, empowering clients to cultivate deep insights about their target audiences and to perform objective, single-source measurement of ad effectiveness on attitudes and digital behaviors.For the purpose of this report, premium video is considered any type of television programming that is a significant investment by the distributor, such as professional or collegiate sports games or scripted, high-end production content like Game of Thrones. It can be watched across any device or via any platform.Methodology Premium Video Advertising | 3Table of Contents• The premium video audience• The streaming landscape• The multitasking and attention dilemma • The ad experience• What makes ads resonateThe premium video audienceHow viewers are tuning inHow often do you watch any premium video?WE ASKED73%of $125k households watch weekly13%32%29%Female11%14%9%33%36%Male10%12%12%30%33%Gen Z8%16%13%33%37%Millenial7%10%9%35%34%Gen X12%10%9%32%24%Boomer1