品牌价值-NBA最有价值品牌2025年度报告

The annual reporT on The mosT valuable & sTrongesT nba brandsNBA 2025Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance NBA 2025brandirectory.com/nba  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Laurence Newell, Managing Director, Brand Finance Americas Sector Overview 6Valuation Analysis 8Most Valuable NBA Team Brands 2025 9 Most Valuable Brand: Golden State Warriors 11Brand to Watch: Detroit Pistons 12Brand Strength Analysis 13Insights 16Bridging the gap between perception and 17 engagement in American sports leagues Annabella Garnham, Senior Analyst, Brand FinanceNBA research insights 21Scott Moore, Manager, Sports Services, Brand FinanceHow NoLo alternatives are changing the game 24 in sports marketingHenry Farr, Valuation Director, Brand FinanceEnterprise Valuation 26Brand Equity Research 29Brand Value Ranking (USDm) 32Methodology 33Sport Services 43The Golden State Warriors remain the NBA’s most valuable brand, even as the dynasty era fades + The Golden State Warriors remain the NBA’s most valuable brand at $1.2 billion despite an 18% brand value decline + The Los Angeles Lakers hold second place at $973 million, down 9% after back-to-back first-round playoff exits + The New York Knicks climb into third with brand value up 12% to $720 million, boosted by a run to the Eastern Conference Finals and strong brand perceptions + The Chicago Bulls rise three places to fourth, with brand value up 36% to $616 million, making them the fastest-growing NBA brand this year + The Lakers, Bulls, and Celtics are the NBA’s top three strongest brands + Total brand value of all 30 NBA teams falls 6% to $10.6 billionForewordBrand Finance NBA 2025bran