未来消费品变革：从货架到系统的全面重塑（英）

From shelves to systems: Why the future of consumer goods will be unrecognizable | PwC 1From shelves to systems: Why the future of consumer goods will be unrecognizableIndustry is our edgeFrom shelves to systems: Why the future of consumer goods will be unrecognizable | PwC 2Five years from now, people won’t shop like they do today — is your business ready?Every generation of commerce has its defining shift — from general stores to supermarkets, from shopping malls to ecommerce. But what’s coming next is going to be a full-scale upheaval in how people discover, choose and buy household essentials.From shelves to systems: Why the future of consumer goods will be unrecognizable | PwC 3The invisible disruptionPicture this: It’s 7:42 am on a weekday morning in 2030, and the house is already in motion. Vanessa, the CFO at a commercial real estate firm, is running late. Her daughter Maya is still eating cereal. Her son Miles is bouncing a basketball by the door. “Mom, we’re out of shampoo,” Maya says.“Got it,” Vanessa replies, grabbing the lunch boxes. Without breaking stride, she speaks to her phone: “Order the usual, but less sugar in the soda. And sulfate-free shampoo for curly hair.”Her AI assistant doesn’t need clarification. It remembers who likes what. Adds in a free sample of fair-trade dark chocolate and protein bars — algorithm-approved. The groceries will beat her home. She won’t think about it again.No list. No cart. No run to the store. Just the quiet logic of a system that knows what you need. An almost invisible shopping experience. From shelves to systems: Why the future of consumer goods will be unrecognizable | PwC 4By 2030, even Vanessa’s “invisible shopping experience” could feel slow — if consumers adopt AI at speed and scale. The connected fridge won’t just track inventory; it could replenish staples like milk and vegetables, automatically aligned to household routines. Perhaps Vanessa won’t even place an order. In the future, her AI agent will — a digital assistant, powered by GenAI, that could act on her behalf. Unlike a simple chatbot or recommendation engine, an AI agent could be designed to autonomously perceive, decide and act across the shopping journey. It might know Vanessa’s spending thresholds, her values, her tastes. If she watches a chef making miso tofu and shaved cucumber salad, the AI agent could parse the recipe and send ingredients so she can cook the dish that night. Context becomes command. Discovery blurs into fulfilment.What’s next: Kitchens that keep their own listsFrom shelves to systems: Why the future of consumer goods will be unrecognizable | PwC 5Millennials lean into online shopping, AI and the smart home by 2030of millennials expect to order more online and 46% expect to increase automated reordering through smart devices.62%AllAutomating throughsmart homeUsing AI topurchaseSetting upsubscriptionsUsing AI to find andcompare productsOrdering onlineMillennials48%48%40%40%35%35%33