品牌价值-最有价值、最强大韩国品牌150强的2025年度报告（英）

South Korea 150 2025The annual report on the most valuable and strongest South Korean brands South Korea’s top 150 brands grow 7% despite domestic political headwinds + Nine-year record: Samsung remains undisputed as South Korea’s most valuable brand + Samsung Heavy Industries crowned strongest South Korean brand with AAA+ brand strength rating + Fastest growing South Korean brand: GS EPS’ brand value doubles to $340 million + Samsung records highest Sustainability Perceptions Value while Hyundai registers highest positive gap value among South Korean brands + CJ CheilJedang CEO recognised as nation’s top brand guardian + From Seoul to the world: South Korea’s Soft Power driven by culture, innovation, and diplomacyBrand Finance South Korea 150 2025brandirectory.com/south-korea  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview 6Valuation Analysis 8Most Valuable South Korean Brands 2025 9Most Valuable Brand: Samsung 11Fastest Growing Brand Value: GS EPS 12Brands to Watch: Korean Air, Cass, Samsung Biologics 13Brand Strength Analysis 14Sector Analysis 17 Brand Guardianship Index 19Sustainability Analysis 21Global Soft Power Index 23 Brand Value Ranking (USDm) 26Insight 29Originals unbound: A borderless identity 30 Realising the K-premium value in the AI era with an intangible asset ecosystem Interview with Yongseok Park, Founder & CEO of Iconic BrandMethodology 36Our Services 44Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance South Korea 150 2025brandirectory.com/south-korea  5Alex Haigh Managing Director, Brand Finance Asia PacificWhat makes a brand valuable? That is th