2025年欧洲视频游戏报告（英）

1All about Video Games CULTURE - CREATIVITY - TECHNOLOGYEUROPEAN KEY FACTS 20242 02Top Selling Games in 20241603What is PEGI Family setting toolsOur commitment to players and consumersChildren’s spending in game and parents’ supervision171826252502THE VIDEO GAMESINDUSTRYIndustry RevenueWorkforce & employment13141501EUROPE’S VIDEO GAME PLAYERSWho we areHow do we playWhat do we play07081012Why do we play1228320405ManifestoPixels to Policy29310440UNICEF Game Changers Coalition How we contribute to education, upskilling of teachers and STEAM3334Games in SchoolsDiversity, Inclusion and Equality35Table of ContentsRESPONSIBLE GAMEPLAYMANIFESTO & PIXELS TO POLICYOUR PARTNERSHIPS AND ACTIONSKEY FACTS REPORT 202435Our Diversity initiativesClimateEnhancing the Sustainability of Video Game Consoles383936MEMBERSFOREWORD303404This report presents key research insights into Europe’s video game audience—who plays, how they play, and how they spend—offering a data-driven foundation for informed policymaking.As Enrico Letta, the former Prime Minister of Italy, rightly stated in his 2024 report of the Single Market, “Europe faces an urgent imperative to prioritise the establishment of technological foundations that foster knowledge and innovation, by equipping individuals, businesses, and Member States with the necessary skills, infrastructures, and investments, to enable widespread prosperity and industrial leadership.” We fully support this call to action.Over the past five years, our sector has grown by 15%, contributing to Europe’s economy and employing a highly skilled workforce that showed a 7% growth rate last year, including such areas as coding, artistic design, and AI. Europe is now home to 6,000 studios, and 90% of our revenue is digital, highlighting clearly the successful digital transformation of the sector. Our technologies are also driving innovation across other creative and traditional industries.In 2024, we presented our Manifesto for 2024–2029, with four key asks to EU policymakers:1 Make Europe the best place to create and invest in games.2 Invest in education strategies to close the digital skills gap and build a robust talent pipeline.3 Allow time for businesses to adapt to new regulations, and recognise the value of self- and co-regulation.4 Support innovation, IP creation, and new business models.We welcome the Union for Skills strategy adopted by the European Commission in 2025. It is vital to address the shortage of digitally-skilled young talent. We support targeted strategies like the STEM education strategic plan, which upskills teachers and encourages youth into STEM careers.Through the UNICEF Game Changers Coalition, we’ve reached over 150,000 people—especially adolescent girls in emerging economies—equipping them for careers in games and tech. We believe this hands-on approach can inspire EU Member States.Our Games in Schools project shows the huge potential of ForewordA Strategic Sector for Europe’s Digital FutureKEY F