WIPO：2025年全球无形资产投资趋势报告（英）

Key trends and insightsCo-published annually by the World Intellectual Property Organization (WIPO) in partnership with the Luiss Business School (LBS), this second edition of the World Intangible Investment Highlights (WIIH) reveals that intangible investment in the global economy has grown well over three times faster than tangible investment since 2008, despite economic headwinds and business uncertainty.Investment in intangibles – such as software and databases, intellectual property (IP), research and development (R&D), brands and design (see box 1) – now constitutes a large and growing share of world gross domestic product (GDP). Leadership in the global intangible economy is multifaceted: the United States of America (US) dominates in terms of absolute investment, Sweden leads in terms of intangible investment intensity (i.e., intangible investment as a share of GDP) and India has recorded the fastest growth. Software and data emerges once again as the fastest growing category of intangibles and this year’s special theme elaborates on the linkages between artificial intelligence and intangible and tangible investment (see box 2).The WIIH 2025 and its underlying Global INTAN-Invest Database (July 2025) provide unprecedented statistics on cross-country investment – both annual and quarterly – spanning 27 high- and middle-income economies, including updated estimates for India (until 2022) and Japan (until 2023), and first-ever estimates for Brazil. Together, these 27 economies accounted for more than half of global GDP in 2024. The dataset covers all intangible asset classes, including those assets not yet included in official statistics, thus helping to bridge data gaps and facilitate evidence-based policymaking (see annex).The seven stylized trends in intangible investment for 2025 are as follows.World Intangible Investment Highlights 2025Better Data for Better Policy 2World Intangible Investment Highlights 2025Stylized trend 1: Intangible investment grew well over three times faster than tangible investment between 2008–2024Among the 27 economies covered by this report, intangible investment has been consistently outpacing tangible investment over time (figure 1).1 Since 1995 – the earliest year for which data are available – intangible investment has more than doubled in real terms, growing by 143 percent, whereas tangible investment has grown by just 32 percent.A significant turning point came around 2008, when intangible investment began to accelerate, ultimately achieving a compound annual growth rate (CAGR) of about 4.1 percent between 2008–2024. This growth rate has far surpassed that of tangible investment, which expanded by only about 1.1 percent over the same period. This has meant that intangible investment has grown well over three times — 3.7 times to be precise — as fast as tangible investment between 2008-2024.  In the last year alone, intangible investment grew by nearly 3 percent between 2023–2024, compared to a tangible