沙特2025报告（英）-莱坊

167892102528INTRODUCTIONTHE BRANDED RESIDENTIAL MARKETTHE RESIDENTIAL MARKETCOMMUNITY LIVING112THE HOUSE VIEWRESIDENTIAL MARKET OPPORTUNITIESTABLE OF CONTENTSThe design inspiration for our 2025 Saudi Report is meant to evoke a journey of discovery that uncovers the hidden gems of Saudi Arabia.Through this choice of visual language, we reflect the multifaceted nature of Saudi Arabia’s provinces, inviting exploration and investment. Each of the gems in our design represent a different province, highlighting its distinct characteristics while contributing to a cohesive national identity. The use of vibrant colours and geometric shapes symbolises the diverse landscapes, cultures, and opportunities within the Kingdom, all of which are tied together in the national colours of Saudi: shades of verdant green and calming lavender. OUR 2025 SAUDI REPORT BRANDINGDEMAND FOR GIGA PROJECTSknightfrank.com.saknightfrank.com.sa/en/thesaudireport23n 2025, we return to our biennial flagship publication for the Kingdom, The Saudi Report, which is designed to unpick the aspirations, attitudes and appetites of Saudi nationals and Saudi-based expats considering purchasing or investing in real estate. This year, we have split our report into two halves; part one focuses exclusively on the residential market, while part two (launching later this year) looks at the Kingdom’s commercial real estate sectors. With house prices being fuelled by rising demand, combined with home ownership rates (which stood at 63.7% at the end of 2023) now tantalisingly close to the government’s 2030 target of 70%, there appears to be a settling in the volume of housing demand, at least for now. This has been evidenced not only by our survey results but also by the tapering in the total volume and value of housing transactions last year, which stood at SAR 267.8bn across 236,690 sales. This translates into an increase of 37% and 27%, respectively, on 2023 figures. Despite this, there remains a tremendous opportunity to tap into demand from Saudi-based expats, 77% of whom would like to own a home in the Kingdom. The branded residential market, too, is going from strength to strength, with rising demand from the ultra-rich to secure luxury branded homes. Elsewhere, the rental market is also enjoying strong demand from expats and nationals, once again highlighting the build-to-rent market opportunity that is yet to be seized upon. We conclude our report with four stand-out real estate market opportunities for developers and investors. I invite you to explore our findings and analysis and welcome the opportunity to discuss our market-leading research with you further.WELCOMEJames LewisManaging Director, Middle East & AfricaIDISCOVER OUR INSIGHTSAbha Provinceknightfrank.com.saknightfrank.com.sa/en/thesaudireport45INTRODUCTIONSaudi Arabia’s Vision 2030 serves as a comprehensive blueprint for economic transformation, designed to position the Kingdom as one of the world’s most vibrant and forward-lo