品牌价值-最具价值和最强大的房地产品牌2025年度报告（英）

The annual report on the most valuable and strongest real estate brands Real Estate 25 2025 Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Real Estate 25 2025brandirectory.com/real-estate  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Sector Overview 7Real Estate Valuation Analysis 8Most Valuable Real Estate Brands 2025 9Most Valuable Real Estate Brand: Vanke 11Fastest Growing Real Estate Brand Value: Emaar 12Real Estate Brand to Watch: ROSHN GROUP 13Real Estate Sustainability Analysis 14Real Estate Brand Strength Analysis 15Commercial Real Estate 16 Brand Value AnalysisBrand Value Ranking (USDm) 20Brand Spotlights 22JLL 23Siddharth Taparia, CMOROSHN GROUP 26Ghada Alrumayan, Group Chief Marketing & Communications OfficerMethodology 30Our Services 36China’s real estate brands lose ground as global players close the gap + Vanke remains the world’s most valuable real estate brand ranked despite a 29% drop in brand value to $7.4 billion + Emaar is the world’s fastest growing real estate brand in 2025 + ROSHN GROUP is this year’s brand to watch + AAA+ rating: Vanke crowned as the strongest real estate brand + Aldar and Weyerhaeuser lead in ESG perceptions + Commercial real estate: CBRE takes the top spot in 2025 ForewordBrand Finance Real Estate 25 2025brandirectory.com/real-estate  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate t