品牌价值-最有价值和最强大的德国品牌150强的2025年度报告（英）

Germany150 2025 The annual report on the most valuable and strongest German brands Germany’s top ten brands reach €356 billion, driven by technology and leisure sector growth + Brand value of T is up 12% to €76.5 billion as the most valuable German brand + Traditional automotive brands struggle with Mercedes-Benz down 14%, Volkswagen down 11%, and Porsche down 8% + Adidas is the strongest German brand, replacing PorscheBrand Finance Germany 150brandirectory.com/germany  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Country Overview 6Valuation Analysis 8Most Valuable German Brands 2025 9Most Valuable Brand: T 10Fastest Growing Brand Value: AIDA 11Brand to Watch: Adidas 12Brand Strength Analysis 13Brand Value Ranking (EURm) 16Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Germany 150brandirectory.com/germany  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’s extensive research. A well-managed brand delivers measurable value beyond customer attraction and retention – it enhances talent acquisition, investor confidence, and organisational agility. In today’s marketplace, a strong brand is not just an asset but a strategic imperative.