品牌价值-肯尼亚最具价值和最强大品牌25强的2025年度报告（英）

Kenya 25 2025 The annual report on the most valuable and strongest Kenyan brands Equity Bank retains title as Kenya’s most valuable brand for second year running + Banking sector continues to dominate branding landscape, contributing over half of ranking’s total brand value + Equity Bank, Kenya Commercial Bank, Co-Operative Bank of Kenya lead as top performers in 2025 ranking + Beer brand Tusker becomes fastest growing and strongest Kenyan brand, boosted by favourable market conditionsBrand Finance Kenya 25 2025brandirectory.com/kenya  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Foreword 6Walter Serem, Regional Director, Brand Finance - East AfricaCountry Overview 7Valuation Analysis 9Most Valuable Kenyan Brands 2025 10Most Valuable Brand: Equity Bank 11Fastest Growing Brand Value: Tusker 12Brand Strength Analysis 13Sustainability Analysis 16Brand Value Ranking (KESm) 18Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Kenya 25 2025brandirectory.com/kenya  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’s extensive research. A well-managed brand delivers measurable value beyond customer attraction and retention – it enhances talent ac