品牌价值-马来西亚最具价值和最强大品牌100强的2025年度报告（英）

Malaysia 100 2025 The annual report on the most valuable and strongest Malaysian brands From airlines to oil & gas: Malaysia’s top 100 brands record 16% growth, valued at USD59.1 billion in 2025 + Strong gains among oil & gas, banking, and tourism brands lift Malaysia’s total brand value + PETRONAS retains its crown as Malaysia’s most valuable brand for the 15th consecutive year + Malaysia Airlines takes off as the nation’s fastest-growing brand, with its brand value soaring by 209% + MyEG shines with a 29% increase in BSI score + Proton leaps 10 spots to claim the title of Malaysia’s strongest brand in 2025 + PETRONAS leads Malaysian brands towards a lower carbon future + CEO of Maybank recognised as nation’s top brand guardian Brand Finance Malaysia 100 2025brandirectory.com/malaysia  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia PacificCountry Overview 6Valuation Analysis 8Most Valuable Malaysian Brands 2025 9Most Valuable Brand: PETRONAS 11Fastest Growing Brand Value: 12 Malaysia AirlinesBrand to Watch: MyEG 13Brand Strength Analysis 14Brand Guardianship Index 17Sustainability Analysis 19Brand Spotlights 21CelcomDigi 22Datuk Idham Nawawi, Chief Executive OfficerMalaysia Airlines 25Datuk Captain Izham Ismail, Group Managing DirectorMaybank 28Dato’ Khairussaleh Ramli, President & Group CEOBrand Value Ranking (USDm) 31Methodology 33Our Services 41Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Malaysia 100 2025brandirectory.com/malaysia  5Alex Haigh Managing Director, Brand Finance Asia PacificWhat makes a brand valuable? That is the question this study answers. Brand Value is built w