品牌价值-最有价值和最强大的菲律宾品牌50强的2025年度报告（英）

Philippines 50 2025 The annual report on the most valuable and strongest Filipino brands Philippines’ top brands hold a combined value of $31.8 billion as ranking expands to 50 brands in 2025 + Banking, beers, and telecoms are leading the Philippines’ brand landscape in 2025 + $3.7 billion brand value: BDO is the Philippines’ most valuable brand for the second year running + Cebu Pacific’s brand value surges 86% to $386 million, emerges as the country’s fastest-growing brand of 2025 + Four brands to watch: Chowking, UnionBank, Cebu Pacific and SM Supermalls are on a positive trajectory + SM Supermalls is the nation’s strongest brand with a AAA+ brand strength ratingBrand Finance Philippines 50 2025brandirectory.com/philippines  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia PacficCountry Overview 6Valuation Analysis 8Most Valuable Filipino Brands 2025 9Most Valuable Brand: BDO 11Fastest Growing Brand Value: Cebu Pacific 12Brands to Watch: Chowking, UnionBank, 13 Cebu Pacific, SM SupermallsBrand Strength Analysis 15Brand Value Ranking (USDm) 18Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Philippines 50 2025brandirectory.com/philippines  5Alex Haigh Managing Director, Brand Finance Asia PacificWhat makes a brand valuable? That is the question this study answers. Brand Value is built when strong brands combine with strong businesses that are able to successfully commercialise that strength. Brands are strong when people know about them, and they think they are the best option within their category. This knowledge and positive image lead into highe