牛津经济研究院-苹果在澳大利亚的经济影响从未下降（英）

ECONOMIC IMPACT OF APPLES NEVER FALL IN AUSTRALIAA REPORT FOR THE MOTION PICTURE ASSOCIATION AND THE AUSTRALIA-NEW ZEALAND SCREEN ASSOCIATIONDECEMBER 2024Photo by: © Jasin Boland/PEACOCK. All rights reserved.1Economic impact of Apples Never Fall in AustraliaTABLE OF CONTENTSExecutive summary 31.  Introduction 52. Production spending 72.1  Business spending 83. Economic impacts 113.1  Channels of impact 113.2 Total impact 123.3 Direct impact 133.4 Indirect impact 143.5 Induced impact 144. Wider impacts 17Appendix: Methodology 19Cover Photo by: © Vince Valitutti/PEACOCK. All rights reserved.Photo by: © Vince Valitutti/PEACOCK. All rights reserved.3Economic impact of Apples Never Fall in AustraliaApples Never Fall is a Peacock Original television limited series based on Australian author Liane Moriarty’s best-selling novel of the same name. Produced by Heyday Television with local production services provided by Matchbox Pictures, the show revolves around the Delaneys, a Florida-based tennis dynasty, hit by the sudden disappearance of Joy, the family’s matriarch. Australian actors Sam Neill (Stan), Georgia Flood (Savannah), Essie Randles (Brooke), and Conor Merrigan Turner (Logan) all played key roles in the production.The filming and production of the TV series generated considerable economic activity across Australia, as business spending occurred all across the country, with the highest concentration in Queensland. The show’s production also supported activity in a wide range of industries through its procurement, and through local spending of Australian residents employed by the production and its supply chain.This study, commissioned by the Motion Picture Association (MPA) and the Australia-New Zealand Screen Association (ANZSA), focuses on the limited series, and analyses the production’s total economic impacts in Australia in 2023–2024. The study also considers the wider impact on boosting the Australian economy, such as increasing film-induced tourism. Similar production budgets and spending patterns across Australia are likely to produce similar economic impact results as those presented in this study.During 2023–2024, the production of Apples Never Fall resulted in total spending in Australia of approximately A$81.9 million.1 Some 51% of this spending was with local suppliers of goods and services, at A$41.8 million. The remaining 49% was spent on compensation paid to local production crew and other labour, at A$40.0 million.Oxford Economics estimates that expenditure by the production of the Apples Never Fall limited series stimulated a A$135.0 million contribution to Australia’s GDP in 2023–2024. We find that for every A$1 million that the production’s own activities contributed to the economy, it supported a further A$2.4 million along its supply chain and through the payment of wages.We find that the expenditure undertaken by the show’s production stimulated a total of 1,700 full-time and part-time jobs across Australia i