2024年体育行业报告

State of the Industry 2024KORE PRESENTSLeading Sports Partnership Trends and Insights A Data-Driven Annual Review of Global Sport Sponsorship Insider Intel, and Trends & Spend Across the Big Five 2023/24 Seasons.K O R E |1. Introduction - About KORE, Global Footprint, What was Analyzed2. KORE Perspective & Recap of 2023 by the Numbers3. Survey - Brands & Rights Holder Perspective4. Breaking Down Spend Data5. Focus Product on Women6. Social Deep Dive7. Top Content8. Audience, Fan Engagement, Post Analysis9. Conclusion and Key Takeaways10. Bonus Content – Post AnalysisTopics Overview2S T A T E O F T H E I N D U S T R YO V E R V I E WK O R E |3K O R E |IntroductionI N T R O D U C T I O NS T A T E O F T H E I N D U S T R YTerms to UnderstandAs you review this report.Brands: As buyers in the sponsorship relationship, brands are companies or organizations that invest in partnership opportunities with sports teams, events, athletes or influencers to achieve marketing objectives like increasing brand awareness, enhancing brand image, and driving sales.Rights Holders: The sellers, rights holders are entities that own the marketing rights to a sports team, event, or athlete, including sports organizations, event organizers, or individual athletes. As sellers in the sponsorship relationship, they offer brands the opportunity to associate with their property in exchange for financial or other forms of support.KORE stands at the forefront of a transformative era in sponsorships, harnessing a synergy of data and partnership insights that propels the industry forward. Reflecting on the momentum gained through 2023—marked by KORE's strategic acquisitions and an expansion beyond our software origins—our trajectory has been nothing short of groundbreaking.Last year, we initiated a pivotal dialogue on the power of sponsorship growth, pointing to predictions of an industry on the verge of surpassing $116B in spend by 2027. This year, we continue to validate that foresight with concrete data: the unmistakable value and growth trajectory illuminated by our data points, analytics, industry surveys and insights.Our findings spotlight a vital need—alignment is the key. While 70% of rights holders try to pinpoint their brand partner's goals, an overwhelming 81% acknowledge the imperative of aligned goals, values, and strategic fit with their partners. Conversely, brands agree, emphasizing the necessity of goal congruence, brand resonance, and cost-effectiveness in partnerships. Yet, a disconnect lingers—63% of brands perceive a gap in understanding from the rights holders' side regarding their objectives.K O R E |K O R E |Experts passionate about partnerships, data, and results500K$5B$12.4BBrand, team, league, event, venue, and athlete accounts trackedGlobal sponsorship transactions managed YOYAnnual social sponsorship value measuredCreating More Powerful Partnerships for +22 years.2004Working with 900+ of the world’s most valuable brands, properties and agenci